Director of Marketing & Strategy (CAS)

University of South Florida•Tampa, FL

11d

About The Position

The Director of Marketing leads the College of Arts and Sciences central marketing and communications function, building a modern, data-informed operation that serves the College’s strategic priorities. This role oversees the core pillars of brand management, web and digital experience, content development, social media, email and newsletters, and internal communications, ensuring they work together as a coherent, high-performing program. The Director will coordinate efforts across departments and institutes, set standards and processes, and manage a small in-house team and external partners so that the College presents a clear, consistent, and compelling presence to all of its audiences. The College of Arts and Sciences at the University of South Florida is a diverse, research active community of scholars, teachers, creators, and learners who believe that ideas should live both in the classroom and in the world. We bring together the sciences, social sciences, and humanities to tackle real problems through learning that involves doing, including fieldwork on Florida’s coast, work in laboratories, data focused projects, and storytelling across digital and traditional media. Our faculty are nationally recognized researchers and dedicated mentors who open doors to significant opportunities such as undergraduate research, internships, fellowships, and global experiences. We are especially proud of our vibrant humanities and social sciences, where students connect big questions to real careers through funded experiential learning and projects that engage the community. Rooted in Tampa Bay and connected to global conversations, we see our campus as a living laboratory for studying the environment, society, culture, and technology, and we invite colleagues who share this spirit of curiosity, collaboration, and innovation focused on students to join us. The Director is the College’s lead storyteller and strategist, responsible for elevating our national and international reputation by translating strategy into execution across every channel. They will design and run an integrated plan that showcases our award-winning faculty, students, alumni, programs, departments, and institutes then operationalize it through the website, digital content, social media, email, print, and internal communications.

Responsibilities

Leads the College of Arts and Sciences central marketing and communications function
Building a modern, data-informed operation that serves the College’s strategic priorities
Oversees the core pillars of brand management, web and digital experience, content development, social media, email and newsletters, and internal communications
Ensuring they work together as a coherent, high-performing program
Coordinate efforts across departments and institutes
Set standards and processes
Manage a small in-house team and external partners
Design and run an integrated plan that showcases award-winning faculty, students, alumni, programs, departments, and institutes
Operationalize plan through the website, digital content, social media, email, print, and internal communications