Director of Marketing Strategy, Fundraising

Stand Together • Arlington, VA

82d

About The Position

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. As Director of Marketing Strategy for Fundraising and Development, you will play a key role within Stand Together’s Marketing Strategy Team. Reporting to the Managing Director of Marketing Strategy for Fundraising and Development, you will drive strategic marketing efforts that support and elevate the organization’s fundraising initiatives. You’ll be responsible for leading the development and execution of integrated short-, medium-, and long-term marketing plans that directly support the organization’s fundraising and development goals, aligned with four pillars: Bridging Divides, Building Strong and Safe Communities, Transforming Education, and Unleashing Economic Growth and Mobility. Your success will depend on your ability to collaborate effectively with internal experts and stakeholders across the Stand Together community to gather insights, align on priorities, and build marketing plans that drive donor engagement and acquisition. You’ll also be expected to identify and act on timely opportunities that elevate our message, showcase impact, and strengthen relationships with current and prospective donors. As a leader on the team, you will be the primary point of contact for key stakeholders and the driver of execution for marketing plans.

Requirements

• 10+ years of professional experience in marketing or related fields, demonstrating progressive career growth and a pattern of exceptional performance, experience in non-profit preferred.
• Proven success in translating organizational vision and high-level objectives into strategic and actionable integrated marketing plans with clear goals and KPIs that accurately measure effectiveness and progress.
• Demonstrated experience and understanding of the needs of B2B audience/stakeholder segments and developing appropriate and innovative marketing products and communication strategies.
• A proven leader and team player, with experience in collaborating with cross-functional teams in support of shared business priorities while positively influencing the work of peers without direct reporting accountability.
• A track record of success founded in developing strong relationships with key internal/external partners and senior level stakeholders within complex and matrixed organizational structures with alignment and support for high impact decisions.
• Experience in being a part of high-performance teams to achieve impactful results and promoting an environment where everyone is valued and included.
• Exposure to agency relations (as a client or agency representative) and experience in understanding on how and when to seek external/vendor support to expand capabilities and increase impact.
• A strong orientation toward operational excellence, with the ability to build and optimize scalable marketing processes that improve efficiency, enhance cross-functional collaboration, and ensure consistent execution of fundraising initiatives.
• Enthusiasm to contribute to Stand Together’s vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Responsibilities

• Drive impactful, multi-channel marketing strategies that align with fundraising priorities, engaging donors and prospective donors through thoughtful execution.
• Develop and execute demand generation plans and partnerships with targeted organizations.
• Leverage anecdotal and data-driven insights to optimize campaigns and guide content and creative strategy and development.
• Cross-functional collaboration with channel marketing teams to execute integrated plans across creative development, communications, paid media, events and webinars, and digital/web platforms.
• Oversee content and collateral updates for development and enablement materials.
• Build strong communication channels with internal and external stakeholders to foster knowledge sharing and feedback.
• Act as a primary liaison with MarComms capability teams and agency partners, managing expectations, project briefs, and results.
• Inspire team alignment with a clear marketing vision, embodying a confident leadership style that strengthens organizational culture and reinforces guiding principles.
• Continuously monitor and analyze donor engagement metrics, market trends, and audience insights to inform and refine marketing strategy and tactics.
• Implement testing and experimentation opportunities to enhance learning and marketing effectiveness.
• Define key performance indicators and track and report on the success of marketing efforts.
• Support Marketing and Development leadership on building the Development and Fundraising Marketing function.
• Identify gaps and opportunities in current processes and workflows and work with the respective capability teams to implement efficiencies.

Benefits

• Enjoy a 6% 401(k) match with immediate vesting.
• Flexible time off.
• Comprehensive health and dental plans.
• Wellness and mental health support through Peloton and Talkspace.
• Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
• Competitive salaries and bonus opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees