Director of Marketing, Sales Enablement

Acadia Healthcare • Franklin, TN

5h • Remote

About The Position

We’re seeking a dynamic Director of Marketing to lead both internal and external marketing initiatives for Acadia and our specialty or acute line of business, including a portfolio of facilities. This high-impact leadership position oversees campaigns, website strategy, social media, email marketing, and team development. You’ll manage projects end-to-end while driving innovation and optimization across all marketing platforms to strengthen facility brand presence and consumer engagement.

Requirements

• Bachelor’s degree in Marketing or related field preferred
• 10 years of experience in marketing leadership, strategy creation, and campaign management with 4 or more years of experience in leading teams is preferred
• Experience in leading website & SEO/AIO strategy is preferred
• Deep understanding of email marketing & social media marketing best practices is REQUIRED
• Strong organizational skills and ability to manage multiple projects under tight deadlines is REQUIRED
• Proficiency in Microsoft Office and familiarity with WordPress
• Ability to adapt to changing priorities and work with sensitive, proprietary data
• Experience with bid management, ad copy testing, and programmatic platforms
• Familiarity with multivariate testing and ad servers

Responsibilities

• Lead and execute digital and traditional marketing campaigns, including budgeting, creation, and optimization
• Oversee website improvements, content migration, and analytics reporting
• Ideate, develop and execute creative & engaging B2B & B2C social media & email marketing campaigns on behalf of our portfolio of facilities
• Develop and mentor a high-performing marketing team, fostering growth and collaboration
• Partner with senior and executive leadership to align marketing strategies with organizational goals
• Drive data-driven decision-making through analysis of Salesforce, Power BI, and other platforms
• Build content strategy and brand visibility across blogs, referral engines, and industry sites
• Manage online reputation by monitoring brand mentions and reviews, responding to feedback, and implementing strategies to maintain a positive public image and drive improvement in overall ratings
• Facilitate staff training on all of the above and more
• Oversee internal processes and/or focus areas
• Manage entire department in the absence of VP of Marketing
• Performs other duties as assigned
• Complies with organizational policies, procedures, performance improvement initiatives and maintains organizational and industry policies regarding confidentiality
• Communicate clearly and effectively to person(s) receiving services and their family members, guests and other members of the health care team
• Develops constructive and cooperative working relationships with others and maintains them over time
• Encourages and builds mutual trust, respect and cooperation among team members
• Maintains regular and predictable attendance

Benefits

• Competitive Base Salary commensurate with experience
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and recognized holidays
• Company-paid Basic Life and AD&D Insurance
• Employee Assistance Program (EAP) and mental wellness resources
• Opportunities for professional growth and advancement within Acadia’s nationwide network

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees