Full-time Director of Marketing & Public Relations

Houston Ballet • Houston, TX

4d

About The Position

Houston Ballet is seeking a Director of Marketing & Public Relations (PR) to help shape the next chapter of one of the nation’s leading ballet companies. As a key member of the team, you will be responsible for amplifying Houston Ballet’s artistic excellence, expanding its audiences, and strengthening its position as a global cultural force. Reporting to the Chief Marketing Officer, the Director of Marketing & PR will translate artistic vision into audience engagement, revenue growth, and enduring brand equity. This role calls for a strategic thinker, an inspiring team builder, and a data-driven decision-maker who believes that marketing in the arts is about building meaning, emotion, and long-term relationships.

Requirements

• 7+ years of senior marketing and audience development leadership
• Deep expertise in subscription audience development with a proven track record of driving both subscription and single-ticket revenue growth
• Experience managing large-scale campaigns and cross-channel communications
• Strong brand sensibility and exceptional writing and editing skills
• Experience with marketing research and quantitative analysis
• Knowledge of social media strategy and digital marketing ecosystems
• Financial fluency and budget management expertise
• BA required

Responsibilities

• Strategic Leadership · Serve as a senior strategic partner to the Chief Marketing Officer
• Collaborate closely with cross-functional partners to champion and elevate the company’s programmatic and aesthetic vision
• Help ensure Houston Ballet shows up in the world as one cohesive, compelling brand
• Audience Growth & Impact · Design and implement comprehensive marketing and communications plans that drive revenue, attendance, and long-term patron loyalty
• Define new audience opportunities and deepen engagement with existing communities
• Monitor cultural trends and peer organizations to identify new pathways for growth
• Develop rigorous analytics and reporting systems to inform decision-making
• Leverage transactional data, segmentation, and research to refine targeting, pricing, and market positioning
• Partner with Development to align marketing efforts with institutional patron growth goals
• Brand, Communications & Visibility · Strengthen and evolve Houston Ballet’s brand in the local, national, and international marketplace
• Oversee PR efforts and media strategy
• Ensure cohesive storytelling across all touchpoints (digital, print, social, and experiential)
• Lead web strategy and build dynamic social media ecosystems that reflect the vibrancy of the company
• Cultivate meaningful relationships with local and national arts organizations
• Team & Culture · Help recruit, inspire, and lead a high-performing marketing team
• Create a culture of clarity, collaboration, accountability and innovation
• Invest in staff development and continuously evolve departmental capabilities
• Financial Stewardship · Develop and manage marketing budgets in collaboration with Finance
• Balance ambitious growth goals with disciplined fiscal management
• Ensure strategic allocation of resources to maximize impact

Benefits

• Healthcare Benefits: Embrace our comprehensive coverage for medical, dental, and vision care. Choose from plans with low-cost or zero monthly premiums, complemented by provisions for paid life and AD&D insurance, and versatile spending accounts.
• Retirement Plan: Secure your future through our 403(b) plan, bolstered by a substantial 5% annual contribution from Houston Ballet, empowering you to save and thrive.
• Paid Time Off: Embrace a healthy work-life balance with 3 weeks of paid vacation, 10 paid sick days, and 10 paid holidays. Paid parental leave is also available to support your personal milestones.
• Professional Development: Fuel your career ambition with access to online training and professional growth resources specific to arts management, empowering you to advance your career on your terms.
• Discounts and Perks: Immerse yourself in the vibrant Houston performing arts scene with discounted and complimentary tickets to captivating ballet performances and other Houston theater district venues. Enjoy exclusive partnerships with local businesses and eateries for unforgettable experiences.
• Wellness Programs: Prioritize your well-being with access to our on-site gym and counseling services through our employee assistance plan, providing comprehensive support for your physical and mental wellness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level