Director of Marketing (Private Label)
About The Position
The Director of Marketing is the central engine driving all marketing strategy, execution, and analytical reporting for both the corporate brand and every individual residential property within the portfolio. This role demands an extremely hands-on approach , requiring the Associate Director to directly build, manage, and optimize all foundational digital channels. The successful candidate will be a high-performance digital operator who can seamlessly transition between granular execution (e.g., bid adjustments in Google Ads) and high-level strategic planning (e.g., launching a new development's brand identity). The primary objective is to deliver measurable, low-Cost-Per-Lead (CPL) and low-Cost-Per-Lease (CPLease) results to support aggressive leasing and occupancy goals.
Requirements
- Bachelor’s Degree in Marketing, Public Relations, Communications, or a related field preferred, or combined level of related years of work experience and direct capabilities and skill set.
- Student housing marketing experience required.
- Ability to quickly analyze and obtain a deep understanding of New Development markets.
- Ability to thrive in a fast-paced environment and manage multiple marketing campaigns and brands simultaneously.
- Strong attention to detail, highly organized and committed to perfection
- Must be creative, efficient, and willing to learn.
- Exceptional writing, grammar, and proofreading skills.
- Overnight travel up to 30% may be required to attend company functions, training, property visits, and other situations necessary for the accomplishment of special projects that may be assigned from time to time.
Nice To Haves
- Multi-family and BTR marketing preferred.
Responsibilities
- Paid Search (PPC) Management
- Paid Social & Video Advertising
- Search Engine Optimization (SEO) Strategy
- Property Website Management & Optimization
- Analytics, Attribution, and Reporting
- Lead Generation Campaigns
- Continuous Testing
- KPI Management
- New Development Brand Creation
- Content Production Oversight
- Brand Governance
- Channel Management
- Influencer & Ambassador Programs
- Content & Engagement
- Strategic Outreach
- Program Implementation
- Corporate Brand Management
- Investor Collateral
- Executive Content
- Weekly Marketing Dashboards
- Executive Review
Benefits
- Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance.
- We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.
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What This Job Offers
Job Type
Full-time
Career Level
Director
