E11EVEN - Director of Marketing & PR

Highgate Hotels•Miami, FL

About The Position

Step into the spotlight at E11EVEN Club Hotel and Residences, where bold luxury meets high-energy lifestyle. As Director of Marketing & Public Relations, you’ll be the visionary behind campaigns that captivate, convert, and elevate our brand to iconic status. This role demands a dynamic leader who thrives on autonomy, blends creativity with strategy, and understands how to turn insights into impact. You’ll set the big-picture vision, building relationships, leveraging guest data, and anticipating market trends, while executing flawlessly at the tactical level, optimizing campaigns, analyzing performance, and driving measurable results. If you’re ready to craft narratives that resonate globally, ignite brand awareness, and position E11EVEN Club Hotel and Residences as the ultimate destination for luxury seekers, this is your stage.

Requirements

Ability to create newsworthy events, develop compelling story ideas, and execute successful media pitches.
Minimum of 3 to 5 years of progressive experience in Marketing and Communications, with hospitality industry experience essential.
Proven track record in developing and implementing marketing strategies for individual hotels, including measuring ROI and KPI performance.
Strong presentation and communication skills, with proficiency in creative tools such as Photoshop, Adobe Illustrator, Premiere, and After Effects.
Demonstrated ability to build and maintain relationships with internal stakeholders (General Manager, Director of Sales, Director of Revenue, Regional Team) and external partners (media representatives, PR firms).
Highly creative mindset with the ability to organize exclusive, brand-aligned events.
Expertise in social media marketing and content creation across multiple platforms.
Ability to thrive in a fast-paced, high-pressure environment while maintaining exceptional attention to detail and follow-up.
Warm, approachable demeanor with a commitment to delivering service excellence.
Exceptional verbal and written communication skills, with the ability to engage effectively at all organizational levels.
Strong multitasking and prioritization skills to meet deadlines and deliver results.

Responsibilities

Lead with Creativity and Precision: Design and execute integrated marketing, communications, and social media programs that capitalize on unique, newsworthy opportunities while leveraging unexpected moments to amplify brand visibility.
Strategic Planning: Develop and manage quarterly marketing goals, integrated strategies, and calendars focused on expanding brand awareness, driving engagement, and increasing bookings.
Event Marketing Excellence: Curate a dynamic event strategy aligned with quarterly objectives, blending local programming and strategic brand partnerships to deepen audience affinity.
Media & Community Relations: Build and maintain influential relationships with media and community leaders; host press visits, assist with photo shoots, and serve as the hotel spokesperson when appropriate.
Content & Social Media Leadership: Create and execute a robust content strategy across property websites, social channels, advertising, and email campaigns, including organic and paid initiatives.
Market Intelligence: Stay ahead of market trends and implement changes that ensure the property remains relevant and competitive.
Cross-Department Collaboration: Partner with department heads and business leaders to align marketing and programming recommendations with operational goals.
F&B Marketing Integration: Work closely with Food & Beverage teams to drive traffic to outlets through targeted campaigns and activations.
Strategic Partnerships: Forge alliances with local brands and businesses that complement the hotel’s luxury positioning.
Brand Integrity: Ensure all communications reflect and reinforce the property’s brand identity and high-energy luxury lifestyle.
Reputation Management: Act as a strategic advisor on communications, monitoring public sentiment, managing issues, and leading crisis response when necessary.
Community Engagement: Oversee CSR initiatives, internal communications, and VIP guest activities with a strategic, brand-aligned approach.
Paid Media Execution: Collaborate with corporate eCommerce teams to plan and execute paid social campaigns targeting global guests and local audiences.
Visual Storytelling: Organize and oversee photography and videography sessions to ensure premium assets for media, digital platforms, and collateral.
CRM & Email Marketing: Maintain regular contact with past guests through email marketing and CRM tools in coordination with corporate teams.
Digital Presence: Ensure all web assets—including websites, microsites, and landing pages—are current and aligned with business objectives.
Sales Collaboration: Partner with Sales leaders to develop awareness campaigns and impactful sales materials.
Budget Management: Oversee the marketing budget in collaboration with the Director of Sales & Marketing, ensuring optimal ROI.
Influencer Engagement: Build and maintain a roster of influencer's, brand ambassadors, and content creators; identify hosting opportunities aligned with quarterly goals.
Performance Reporting: Deliver monthly reports on marketing plans, campaigns, and KPIs to leadership and stakeholders.
Event Support: Assist with activations and special events that reinforce the property’s luxury positioning.
Other Duties: Perform additional responsibilities as requested by management to support the success of the property.