Director of Marketing & Player Development

Muckleshoot Casino Resort • Auburn, WA

4d

About The Position

WHAT YOU’LL DO Practice, support, and promote the Vision and Mission Statements, Core Values, and Management/Leadership Standards of the Muckleshoot Casino Resort. Exemplify Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism. Assist the Chief Marketing Officer in providing strategic leadership for Marketing and Player Development operations and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives. Plan, implement, and oversee all Marketing and Player Development operations, including, but not limited to, day-to-day operations, collaborations with other departments to improve the overall guest experience and satisfaction. Hire, train, evaluate, and direct marketing and player development staff to ensure that team members receive adequate guidance and resources to accomplish established objectives; develop and implement staffing plans that provide appropriate labor to meet guest experience and operational expectations. Assess and improve existing initiatives; devise new strategies to increase revenue while collaborating with executive leadership to ensure alignment with organizational strategic goals. Research, assess, and analyze marketing industry/trends; new products/branding; regulatory updates, etc.; provide recommendations to ensure the Muckleshoot Casino Resort maintains a competitive advantage. Ensure organizational compliance with all applicable laws, rules, regulations, standards, and internal controls. Ensure consistent delivery of Muckleshoot Casino Resort’s hospitality/guest experience standards; participate in performance management programs. Formulate and operate within annual operating budget and capital budget to accomplish goals and objectives. Contribute to team effort and accomplish related results; encourage a results-oriented culture, host regular team member meetings to ensure accurate, effective, and consistent delivery of guest experience standards. Exercise oversight and approve all promotions, tournaments, club programs, or other property promotional efforts to the Gaming Commission, or as required. Authorize the Development of an annual promotions calendar and a quarterly forecast. Hold approval authority for the creation, maintenance, and execution of Muckleshoot Casino Resort’s social media strategy with a focus on retention plan development and revenue generation. Collaborate with internal stakeholders to establish a comprehensive, full-funnel media strategy aligned with Muckleshoot Casino Resort’s objectives to drive engagement and participation and deliver on revenue targets. Establish and implement a player development program and operation to actively build and retain player loyalty and guest relationships; increase player visitations, revenue, and market share. Establish, implement, and evaluate comp policies, campaigns, programs, entertainment activities, and all other marketing expenditures. Assess patron management database, including, but not limited to, player ratings, theoretical and actual win/loss, comps privileges, and direct marketing activities to ensure the achievement of player development profitability. Make recommendations for the reinvestment matrix, including comps, cash back, discounts, and other incentives to ensure Muckleshoot Casino Resort is investing in its target markets to maximize profitability. Provide executive-level approval for any implementation of off-property promotional programs and functions as needed. Manage, direct, and supervise all Muckleshoot Casino Resort participation in trade shows and provide analytical decisions regarding off-property events and sponsorship opportunities. Promote and ensure compliance with regulatory requirements and organizational policies, practices, and procedures, including, but not limited to, Guest Service/Hospitality Standards, Human Resources Processes/Procedures, Coaching/Corrective Action, Budgeting, and Purchasing. Promote and participate in mentoring, leadership, and tribal development programs. Create, maintain, and facilitate a positive and safe work environment; promote positive team member relations and report issues to appropriate personnel. Smile. Engage with guests, team members, and vendors in a professional and friendly manner. Perform additional job duties as required and assigned.

Requirements

• Bachelor’s degree in marketing, communications, business administration, or related field required. Additional experience may be considered in lieu of education.
• Seven (7) years of combined marketing and/or player development experience with at least three (3) years involving management of casino promotions, events, rules submission, and player retention.
• Demonstrate proven knowledge and proficiency with Player’s Club programs and enrollments, complimentary/rating criteria, and player tracking systems.
• Working knowledge of table games policies and procedures and gaming regulations.
• Ability to analyze marketing and promotions data.
• Demonstrate wide breadth of knowledge of various cultures and customs.
• Ability to motivate, manage, and train staff.
• Ability to manage and prioritize multiple work priorities under time sensitive deadlines.
• Strong customer service skills.
• Advanced leadership and management skills and techniques.
• Strong written and verbal communication skills.
• Sound judgment and problem resolution ability.
• Ability to read, analyze, and interpret technical procedures and governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Must have strong mathematical abilities to analyze, evaluate and compute costs, budgets and schedules.
• Ability to establish and implement a strategic plan.
• Must be able to work independently and effectively align resources to achieve goals and strategic plans.
• Ability to analyze and apply innovative thinking to a situation, investigate alternatives, and make decisions based on the most effective course of action.
• Ability to use personal computers and various computer applications.
• Ability to work all shifts.

Nice To Haves

• Tribal Casino experience preferred.
• Multi-language preferred.

Responsibilities

• Assist the Chief Marketing Officer in providing strategic leadership for Marketing and Player Development operations and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives.
• Plan, implement, and oversee all Marketing and Player Development operations, including, but not limited to, day-to-day operations, collaborations with other departments to improve the overall guest experience and satisfaction.
• Hire, train, evaluate, and direct marketing and player development staff to ensure that team members receive adequate guidance and resources to accomplish established objectives; develop and implement staffing plans that provide appropriate labor to meet guest experience and operational expectations.
• Assess and improve existing initiatives; devise new strategies to increase revenue while collaborating with executive leadership to ensure alignment with organizational strategic goals.
• Research, assess, and analyze marketing industry/trends; new products/branding; regulatory updates, etc.; provide recommendations to ensure the Muckleshoot Casino Resort maintains a competitive advantage.
• Ensure organizational compliance with all applicable laws, rules, regulations, standards, and internal controls.
• Ensure consistent delivery of Muckleshoot Casino Resort’s hospitality/guest experience standards; participate in performance management programs.
• Formulate and operate within annual operating budget and capital budget to accomplish goals and objectives.
• Contribute to team effort and accomplish related results; encourage a results-oriented culture, host regular team member meetings to ensure accurate, effective, and consistent delivery of guest experience standards.
• Exercise oversight and approve all promotions, tournaments, club programs, or other property promotional efforts to the Gaming Commission, or as required.
• Authorize the Development of an annual promotions calendar and a quarterly forecast.
• Hold approval authority for the creation, maintenance, and execution of Muckleshoot Casino Resort’s social media strategy with a focus on retention plan development and revenue generation.
• Collaborate with internal stakeholders to establish a comprehensive, full-funnel media strategy aligned with Muckleshoot Casino Resort’s objectives to drive engagement and participation and deliver on revenue targets.
• Establish and implement a player development program and operation to actively build and retain player loyalty and guest relationships; increase player visitations, revenue, and market share.
• Establish, implement, and evaluate comp policies, campaigns, programs, entertainment activities, and all other marketing expenditures.
• Assess patron management database, including, but not limited to, player ratings, theoretical and actual win/loss, comps privileges, and direct marketing activities to ensure the achievement of player development profitability.
• Make recommendations for the reinvestment matrix, including comps, cash back, discounts, and other incentives to ensure Muckleshoot Casino Resort is investing in its target markets to maximize profitability.
• Provide executive-level approval for any implementation of off-property promotional programs and functions as needed.
• Manage, direct, and supervise all Muckleshoot Casino Resort participation in trade shows and provide analytical decisions regarding off-property events and sponsorship opportunities.
• Promote and ensure compliance with regulatory requirements and organizational policies, practices, and procedures, including, but not limited to, Guest Service/Hospitality Standards, Human Resources Processes/Procedures, Coaching/Corrective Action, Budgeting, and Purchasing.
• Promote and participate in mentoring, leadership, and tribal development programs.
• Create, maintain, and facilitate a positive and safe work environment; promote positive team member relations and report issues to appropriate personnel.
• Smile. Engage with guests, team members, and vendors in a professional and friendly manner.
• Perform additional job duties as required and assigned.

Benefits

• Competitive salary starting at $ 171,838.39 - DOE with discretionary performance bonuses 2x a year!
• Fully paid medical, prescription drug, dental, and vision coverage for you and competitive premiums for your dependents.
• Complimentary meals and covered team member parking.
• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage.
• Flexible Spending Account options for health care expenses.
• Company-paid gaming licenses (Class A & Class B)
• Variety of additional voluntary benefits and retirement plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees