Director of Marketing, Medical Education Lead

Alnylam Pharmaceuticals • Cambridge, MA

172d • Hybrid

About The Position

Own and evolve the US Commercial medical education and peer-to-peer strategy to ensure long-term alignment with US brand objectives, customer needs, and market dynamics. Lead, mentor, and coach a team of two marketers, fostering a culture of strategic thinking, accountability, and professional growth. Identify, coach to, and give feedback on team's goals and progress. Build and lead cross-functional strategic initiatives in partnership with US Medical, and Global Commercial, and Global Medical counterparts to ensure unified messaging, strategy, and program development across markets. Drive alignment on strategic priorities, share best practices, and integrate insights into a cohesive MedEd strategy. Lead the KOL engagement strategy in partnership with cross-functional leaders to ensure a cohesive, insight-driven approach to top-tier KOL interactions. This includes leading the cross-functional coordination of detailed planning, execution of engagements, follow-up, and advancement of action items with both KOLs and internal stakeholders to ensure alignment and impact. Provide strategic leadership and vision for US commercial HCP engagement at national, regional, and super congresses, optimizing presence and educational impact including the booth vision, content, and educational presentations. Drive the strategic planning and execution of peer-to-peer initiatives, including advisory boards, symposia, and national speaker programs. Ensure content relevance, quality, and differentiation. Collaborate closely with US Medical and the Global Medical and Commercial teams to ensure consistent scientific narrative, coordinated KOL engagement, and synergy in educational strategy. Lead the strategic vision and optimization of the HCP Speakers' Bureau, including structure, training, and content evolution across the disease and brand portfolios. Partner with the Thought Leader Liaison (TLL) team to integrate insights and ensure coordinated KOL engagement strategies across touchpoints. Create and scale engagement strategies for Advanced Practice Providers (APPs), ensuring their educational needs and influence are reflected in programming. Act as a cross-functional leader, collaborating with Legal, Regulatory, Compliance, US Medical, Global Commercial, and Field Sales to ensure alignment and excellence in execution. Oversee agency relationships and budget to ensure high-quality delivery of initiatives, effective resource utilization, and strategic alignment. Track performance of educational initiatives, using data to inform continuous improvement and strategic course correction.

Requirements

• Bachelor's degree required; MBA or advanced degree in life sciences or marketing strongly preferred.
• 10+ years of experience in pharmaceutical or biotech marketing, healthcare consulting, or healthcare agency.
• Exceptional organizational skills with the ability to manage multiple complex projects.
• Sharp attention to detail while driving strategic initiatives.
• Strong leadership, people management, and talent development skills.
• Deep understanding of compliance requirements in regulated environments.
• Excellent communication and executive presence.
• Ability to think strategically and deliver results in a dynamic environment.

Responsibilities

• Own and evolve the US Commercial medical education and peer-to-peer strategy.
• Lead, mentor, and coach a team of two marketers.
• Identify, coach to, and give feedback on team's goals and progress.
• Build and lead cross-functional strategic initiatives.
• Drive alignment on strategic priorities and share best practices.
• Lead the KOL engagement strategy.
• Coordinate detailed planning and execution of KOL engagements.
• Provide strategic leadership for US commercial HCP engagement.
• Drive strategic planning and execution of peer-to-peer initiatives.
• Ensure content relevance, quality, and differentiation.
• Collaborate with US Medical and Global teams for consistent messaging.
• Lead the optimization of the HCP Speakers' Bureau.
• Partner with the TLL team for coordinated KOL engagement.
• Create and scale engagement strategies for Advanced Practice Providers.
• Collaborate with Legal, Regulatory, Compliance, and other teams.
• Oversee agency relationships and budget.
• Track performance of educational initiatives.

What This Job Offers

• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees