Director of Marketing - Litigation

Cooley LLP • Washington, DC

81d • $275,000 - $345,000

About The Position

Cooley is seeking a Director of Marketing - Litigation to join the Marketing and Business Development team. Under the supervision of the Director of Client Development, the Director of Marketing - Litigation will work closely with their assigned department and practice group chairs, firm attorneys and other marketing and business development team members to lead all client development and marketing activities for the Litigation department. The primary goals are to drive revenue, relationships and brand through new business opportunities and client expansion programs, including client targeting and cross-sell initiatives, thought leadership, events and sponsorships, digital interactions, pitches and proposals, and client development coaching and training. This leadership position oversees a large marketing team. Effective development and guidance of the marketing team is essential to success in this role.

Requirements

• Bachelor’s degree.
• 10+ years of direct sales and/or marketing experience at a management level, preferably in a professional services organization.
• 5+ years of management experience in relevant roles with a proven track record of effective leadership.
• Proficient in the use of CRM and other marketing technologies.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.

Nice To Haves

• MBA or advanced degree in a related field.
• Significant prior experience in marketing or sales.
• Experience in a professional services environment.
• Experience managing a large team of reports.
• Experience developing a strategy and managing a team across the US and international locations.
• Experience in both performance and brand marketing.

Responsibilities

• Develop and execute marketing and client development plans for the Litigation department and assigned practice group(s) that result in measurable growth of business for the firm.
• Identify targets and support programs, events, sponsorships, content creation and distribution to drive revenue from identified targets.
• Identify trends in marketplace and respond with marketing strategy recommendations.
• Guide department and practice-specific marketing strategies and tactics.
• Work with other marketing and business development leaders to develop and execute strategy across the firm.
• Serve as liaison between lawyers and other marketing functions.
• Work closely with the Innovation and Technology teams to utilize emerging technologies.
• Communicate strategies and tactics to ensure implementation and coordination across practices and geographies.
• Advise on marketing orientation for new arrivals including lateral partners.
• Set the tone for service, knowledge and operational excellence.
• Ensure adherence to standards of excellence across the Litigation marketing team.
• Provide leadership, guidance and mentoring to attorneys and staff.
• Create an annual budget and marketing plan, managing marketing functions to achieve goals within budgetary guidelines.
• Work with partners to develop and maintain client relationships.
• Effectuate cross-selling between practice groups and among regions and offices.
• Establish accurate reporting and forecasting systems for tracking business development.
• Develop selling methods/strategies that lead to measurable, competitive advantages for the firm.
• Manage litigation sponsorships and activities tied to local and global industry and business organizations.
• Serve as direct supervisor and mentor to direct reports.

Benefits

• Competitive compensation.
• Medical, health savings account, dental, vision, health and/or dependent care flexible spending accounts.
• Pre-tax commuter benefits.
• Life insurance, AD&D, long-term care coverage.
• Backup care for children and/or adults and other parental support benefits.
• Firm-paid life insurance, AD&D, LTD, short term medical benefits.
• 25 days of Paid Time Off (PTO) and 10 paid holidays each year.
• Generous parental leave and fertility benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees