Director of Marketing, Lifecycle & CRO

Study.com • Mountain View, CA

365d • $150,000 - $190,000

About The Position

As a Lifecycle Marketing Director at Study.com, you will be responsible for developing and executing strategies that attract and retain customers through email marketing and SMS campaigns. This role involves close collaboration with the product team to align growth marketing strategies with go-to-market plans and conversion rate optimization (CRO) to drive a cohesive customer experience from acquisition to long-term retention. The position is based in our Mountain View, CA office and operates in a hybrid model, requiring in-office presence on Mondays, Wednesdays, and Thursdays.

Requirements

• Minimum of 10 years of experience in marketing with a proven track record in customer acquisition and retention strategies
• Demonstrated experience with scaled CRO testing
• Hands on experience with email (esp), SMS and lifecycle marketing platforms
• Strong analytical skills with the ability to translate complex data into actionable insights
• Excellent leadership abilities with experience in people management and team development
• Exceptional communication and collaboration skills to effectively work with product teams and other stakeholders
• Creative and strategic thinker with the ability to innovate and drive marketing strategies in a dynamic and fast-paced environment.

Responsibilities

• Develop and implement growth marketing strategies focused on customer acquisition retention to drive growth for our SaaS business.
• Partner with Email/SMS channel leads to optimize our customer acquisition, nurture and member communications that will grow membership and customer LTV.
• Segment target audiences and personalize communication strategies to cater to different customer needs and enhance the relevance of our messaging.
• Collaborate with the Product team to analyze customer data identify patterns and opportunities to grow Study.com's member base through conversion rate optimization (CRO) testing initiatives.
• Create and execute go-to-market strategies that ensure a seamless introduction of new features and products to the market.
• Manage and mentor a team of marketing professionals, fostering a culture of continuous learning and development.
• Utilize analytics tools to monitor performance metrics, making data-driven decisions to refine and scale successful marketing campaigns.
• Establish and maintain cross-functional partnerships within the company, ensuring marketing strategies are aligned with overall business goals.
• Ability to create revenue forecasts and strategic plans to achieve growth targets.

Benefits

• Competitive salary range of $150,000 - $190,000 per year
• Recognition as a Best Place to Work by Inc. and Fortune
• Opportunities for professional development and continuous learning
• A commitment to diversity and inclusion in the workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Number of Employees: 101-250 employees