DIRECTOR OF MARKETING - KTVK/KPHO

Gray Television • Phoenix, AZ

274d

About The Position

Arizona's Family (KTVK/KPHO/AZ Family Sports), the Gray Media CBS affiliate, powerhouse independent, and the AZ Family Sports Network in Phoenix, AZ, seeks a strategic, creative, and innovative Director of Marketing with image and brand-building skills. Candidate must be a strong writer with exceptional interpersonal skills who will be responsible for marketing strategies and brand growth, and management for one of the country's strongest local media brands.

Requirements

• Candidate must be a leader, coach, and trainer with a proven track record as a television marketing director
• Candidate will be an effective communicator who will foster a vibrant and positive work environment
• Candidate must develop and execute effective on-air and online research-based strategic marketing plans, meet deadlines, and have strong attention to detail with good follow-through
• Candidate must be an expert visual storyteller with strong skills in writing, cinematography, and Adobe Creative Suite editing programs
• This individual is a hands-on producer with knowledge of digital and social media marketing trends and platforms
• Candidate must have a solid grasp of budgeting for all aspects of the marketing and creative services team
• Candidate will work closely with the Station Manager and General Manager, as well as other Department Heads

Responsibilities

• Develop and execute the Arizona Family's annual marketing plan, including brand promotion and advertising campaigns for broadcast, digital, and live events
• Responsible for marketing strategies and brand management, growing audience share and brand footprint on all screens
• Lead a team of highly qualified creative professionals
• Manage outside vendors and marketing budgets, including network coop and grant dollars
• Showcase exceptional video production skills, including writing, directing, cinematography, editing, and motion graphic design
• Oversee a daily lifestyle program
• Exhibit a high level of organization and time management to ensure the timely delivery of projects

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers