Director of Marketing for an established Med Spa with 3 locations

The Studio Med Spa • San Marcos, CA

420d • $66,509 - $80,561

About The Position

We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive growth for our organization. The ideal candidate will possess a deep understanding of various marketing channels and strategies in the Medical Spa field, including digital marketing, print advertising, and performance marketing. This role requires a creative thinker with strong analytical skills who can develop effective marketing campaigns that resonate with our target audience.

Requirements

• Proficiency in email marketing platforms and campaign management.
• Strong budgeting skills with experience in financial planning for marketing activities.
• Expertise in SEO best practices and website optimization techniques.
• Familiarity with WordPress for website management and content updates.
• Demonstrated success in social media marketing across various platforms.
• Experience in print advertising strategies and execution.
• Knowledge of product management principles to support market positioning.
• Ability to leverage performance marketing techniques for measurable results.
• Strong analytical skills to interpret data and make informed decisions.
• Medical Spa Marketing Experience preferred.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
• Oversee the planning and execution of email marketing campaigns, ensuring alignment with overall business goals.
• Manage the marketing budget effectively, allocating resources to maximize ROI across all channels.
• Optimize website content for SEO to improve search engine rankings and increase organic traffic.
• Lead social media marketing efforts, creating engaging content that fosters community interaction and brand loyalty.
• Coordinate print advertising campaigns to reach local audiences and support brand initiatives.
• Collaborate with product management teams to align marketing efforts with product launches and promotions.
• Analyze campaign performance using analytics tools, providing insights and recommendations for continuous improvement.
• Foster relationships with advertising sales partners to enhance promotional opportunities.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Vision insurance
• Flexible schedule

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Industry: Personal and Laundry Services
• Education Level: No Education Listed
• Number of Employees: 1-10 employees