Director of Marketing & Development

Henry Ford Estate: Fair Lane • Dearborn, MI

120d • $100,000 - $100,000

About The Position

The Director of Marketing & Development plays a crucial role in the day-to-day marketing, fundraising and donor cultivation efforts at Henry Ford Estate, Fair Lane: Home of Clara & Henry Ford. Overseeing the Development & Marketing Manager (full-time) and Corporate Relations Manager (part-time), and reporting to the President & CEO, this role will be responsible for fundraising and marketing efforts to grow and sustain the organization. The Director of Marketing & Development will need to think critically, creatively, and proactively to cultivate relationships with donors, stakeholders, and prospective partners. This role will also help lead the creation and implementation of a communications and marketing plan that aligns with Fair Lane’s 2027 planned opening. While this is a new role at Henry Ford Estate, it has been filled in different capacities by the President & CEO, the previous Director of Operations, and the previous Site Management team; Henry Ford Estate has now identified that this role needs to dedicate their efforts on marketing and development while also crafting a growing team of professionals.

Requirements

• Passion for the mission and work of Fair Lane: Home of Clara and Henry Ford.
• Bachelor’s degree in marketing, communications, business administration, or other applicable field.
• At least 7 years of professional marketing, communications, and/or fundraising experience.
• At least 5 years of progressive leadership experience with proven practice in managing a team.
• Dynamic and energetic leadership with a proven track record of successful fundraising.
• Strong knowledge of marketing and development principles, techniques, and best practices.
• Outstanding interpersonal and communication skills.
• Strong project management and strategic planning skills.
• Demonstrated ability to exercise good judgement with confidentiality and integrity.
• Confident and professional demeanor.
• Ability to effectively set and evaluate goals, resolve problems, and make decisions.
• Ability to work well under pressure and be flexible in a changing organization.
• Some familiarity with the automotive sector, specifically Ford Motor Company, a plus.
• Collaborative and inclusive 'team player' nature.
• Proficiency in using marketing and development software and platforms.

Nice To Haves

• Some familiarity with the automotive sector, specifically Ford Motor Company.

Responsibilities

• Develop and execute the marketing, communications, and branding plan in anticipation of Fair Lane’s 2027 opening.
• Develop and implement robust content strategies across all platforms, including web, email, social, print, and press.
• Work closely with staff and stakeholders to develop, review, and approve communications and marketing materials.
• Generate resources and key communication procedures to equip staff, the board, and brand ambassadors.
• Lead the growth and maintenance of Fair Lane’s online presence, including the continued development of Fair Lane’s website via Squarespace.
• Support and effectively utilize software and platforms to progress Fair Lane’s marketing, communications, and branding plan.
• Direct and manage external marketing, advertising, and communications contractors.
• Serve as spokesperson when delegated by the President & CEO.
• Develop and execute a strategic, comprehensive fundraising plan to achieve financial objectives.
• Broaden a diverse and sustainable donor base by prospecting, identifying, and cultivating new donors.
• Design innovative and personalized campaigns, initiatives, and stewardship strategies.
• Set ambitious fundraising goals to raise funds efficiently and effectively.
• Serve as a voice/face of Fair Lane during development- and fundraising-focused events.
• Support Fair Lane’s annual signature fundraising event and other smaller cultivation events.
• Monitor and analyze fundraising efforts and adjust strategies to optimize results.
• Work with the Development & Marketing Manager to evaluate and enforce compliance with fundraising and donor management policies.
• Lead, mentor, and provide professional development for two direct reports.
• Forecast, develop, and maintain staffing plans and budgets.
• Collaborate with other departments to maximize the efficiency and effectiveness of all efforts.
• Generate reports that present marketing and development data.
• Regularly evaluate organizational efficiency and lead the implementation of improvements.

Benefits

• 70% employer-paid BCBSM/BCN medical, dental, and vision insurance for employee and family.
• 100% employer-paid life, short-term disability, and long-term disability insurance.
• 100% employer-paid Employee Assistance Program.
• 403(b) plan with a 3% employer contribution and 3% employer match.
• 21 days of Paid Time Off (PTO) earned annually.
• 12 paid holidays.
• 1 day of paid Volunteer Time Off (VTO).
• Paid parental leave after one year of service.
• Paid bereavement leave.
• Ford X-Plan Discount.
• Professional development opportunities.
• In-house perks, including one free photo permit per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree