Director of Marketing Data & Analytics

BNY External Career Site • New York, NY

87d

About The Position

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We’re seeking a future team member for the role of Director of Marketing Data & Analytics to join our Marketing and Communications team. This role is located in New York.

Requirements

• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Computer Science, Economics or related field.
• Advanced degree (MA, MS, MBA with quantitative focus) in related field a plus.
• 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing, preferably with leadership experience in a complex global B2B financial services environment with long buying cycles.
• Demonstrated success in people leadership, talent development, team building, and contributing to an overall growth culture.
• Preferably 7+ years in a leadership role building and scaling teams.
• Deep expertise in multi-touch attribution, media mix modeling, campaign ROI frameworks, and testing/optimization roadmaps that drive growth.
• Expertise in analytics tools and platforms (e.g., SQL, Python, R, Power BI, Snowflake, Adobe Analytics).
• Experience with attribution methodologies, lead scoring frameworks, media mix modeling, and advanced analytics techniques.
• Intellectual curiosity, adaptability, and passion for your work.
• Exceptional strategic and analytical thinking, with strong business acumen and a consultative mindset.
• Excellent communication and stakeholder-management skills—able to translate complex analyses into clear, actionable recommendations.

Responsibilities

• Define and drive a unified marketing data & analytics strategy that delivers growth, boosts operational efficiency, and continuous improvement.
• Build, mentor, and scale a high-performing analytics team—recruiting top talent, fostering professional development, and modeling a collaborative, growth-oriented culture.
• Champion a culture of insights-informed decisions across Marketing & Communications (and beyond) by acting as a consultative partner, democratizing and socializing data, demonstrating impact, and bringing partners along in creating analytics-driven value.
• Maintain and enhance our marketing data foundation, with rigor in data collection, quality, management, and governance.
• Partner with MarTech and Engineering teams to ensure clean, accurate, and timely data pipelines.
• Own the integrity of our marketing data ecosystem: establish and maintain rigorous standards for data collection, quality, management, and governance.
• Partner with marketing leaders to define comprehensive marketing measurement framework and set KPIs aligned to business objectives.
• Oversee development and delivery of marketing measurement across channels, including dashboards and scorecards that connect campaign performance to revenue and growth metrics.
• Design, implement, and continuously refine multi-touch attribution models, media mix plans, and testing frameworks that maximize ROI.
• Conduct testing to inform channel and creative optimization.
• Drive continuous improvement and innovation through AI (including our own Eliza platform), automation, and advanced analytics.
• Manage external vendor and platform relationships; evaluate new technologies and partners.
• Ensure all marketing data practices adhere to evolving privacy regulations (e.g., GDPR, CCPA) and internal policies.
• Partner with Legal and InfoSec teams to embed data privacy and security into analytics processes.

Benefits

• Highly competitive compensation
• Benefits and wellbeing programs
• Access to flexible global resources and tools
• Focus on health and personal resilience
• Generous paid leaves, including paid volunteer time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees