Director of Marketing & Community Engagement
About The Position
Lutheran is seeking a strategic, hands-on Director of Marketing & Community Engagement to lead the organization’s marketing, branding, communications, and community presence across a diverse portfolio of programs, including Independent Living, Assisted Living, and Family and Youth Services (foster care, adoption, post-adoption, supervised visitation, and related community services). This role is responsible for developing and executing a comprehensive, organization-wide strategy that strengthens brand identity, supports program growth, enhances community engagement, and aligns closely with fundraising efforts through the Lutheran Foundation. This role is well-suited for a motivated professional ready to step into a senior leadership position and expand their impact within a mission-driven organization.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field
- 5–10 years of progressive experience in marketing, communications, community engagement, or a related field, with demonstrated growth in responsibility
- Strong writing, communication, and organizational skills
- Experience managing digital platforms (social media, website, campaigns)
- Ability to manage multiple priorities and work collaboratively
Nice To Haves
- nonprofit, healthcare, or fundraising experience
Responsibilities
- Lead the development and execution of a comprehensive marketing, communications, and community engagement strategy aligned with organizational goals
- Lead and guide brand strategy and related initiatives across the organization, in collaboration with leadership and external partners as needed
- Establish and maintain a unified brand voice and identity across all service lines and audiences
- Partner with executive leadership to position the organization for growth and increased visibility
- Develop and execute annual marketing and communications plans
- Oversee website, social media, digital campaigns, and print materials
- Manage internal and external communications, including newsletters, media relations, and public messaging
- Monitor performance metrics and adjust strategies to improve reach and engagement
- Ensure consistent, mission-driven storytelling across all channels
- Collaborate with the Lutheran Foundation to support 2–3 annual fundraising campaigns, including newsletter-style appeals and donor communications
- Develop compelling messaging and storytelling to support donor engagement and retention
- Align marketing strategies with fundraising priorities and organizational initiatives
- Support visibility and promotion of development activities and outcomes
- Build and strengthen relationships with community organizations, businesses, and key stakeholders
- Identify and pursue opportunities to increase awareness and engagement across all programs
- Represent the organization at community events, meetings, and outreach initiatives
- Support partnerships that enhance service delivery, visibility, and impact
- Plan and oversee community events and outreach initiatives that support brand awareness and engagement
- Ensure events are strategic, mission-aligned, and contribute to long-term relationship-building
- Collaborate with program leaders to ensure strong participation and alignment
- Partner with Human Resources to support recruitment marketing strategies
- Promote Lutheran as an employer of choice through storytelling and outreach
- Highlight employee experiences, culture, and mission-driven work
- Support leadership in communicating updates, initiatives, and organizational priorities
- Help strengthen employee engagement through clear and consistent communication
Benefits
- health coverage options
- retirement plan participation with a company match
- paid time off
- additional voluntary benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
11-50 employees
