Director of Marketing & Communications (63579)

Volunteers of America Chesapeake and Carolinas•Lanham, MD

4d•$125,000 - $125,000

About The Position

The Director of Marketing & Communications is responsible for developing, executing, and sustaining VOACC’s enterprise-wide marketing, communications, and public relations strategy. This role ensures consistent, mission-aligned messaging across internal and external audiences while strengthening brand awareness, public trust, donor confidence, and community partnerships. The Director serves as VOACC’s primary steward of organizational voice and reputation, overseeing media relations, crisis communications, executive messaging, digital communications, and storytelling in support of Vision 2030, ministry identity, and organizational growth RESIDENCY: Must reside in the Washington, DC metropolitan area.

Requirements

Bachelor’s degree required in Communications, Marketing, Public Relations, Journalism, or a related field
Minimum 5–7 years of progressive leadership experience in nonprofit marketing and communications
At least 2 years of director-level experience overseeing comprehensive marketing and communications programs
Experience in nonprofit, healthcare, human services, or similarly complex, regulated environments preferred
Demonstrated success managing enterprise-level communications strategies and public relations initiatives
Demonstrated expertise in media relations, brand management, and crisis communications
Strong understanding of regulatory, reputational, and compliance considerations affecting nonprofit organizations.
Excellent written, verbal, and presentation communication skills
Proven experience supporting executive-level communications and organizational change initiatives
Proficiency with Microsoft Office Suite, CRM systems, grant management tools, and digital marketing platforms
The ability to safely operate a motor vehicle to transport oneself, consumers, and program supplies as necessary.
The physical ability to travel to assigned locations, stand, stoop, bend, reach, pull, push, lift, grasp, climb, talk, see, hear and perform basic and light home maintenance activities, and operate office equipment.
Move and lift light objects up to 30 pounds, such as mail, supplies, files, and equipment.
Operating office equipment requiring continuous or repetitive hand/arm movements.
The ability to remain in a sitting position for extended periods of time.

Responsibilities

Develop and implement VOACC’s comprehensive marketing and communications strategy in alignment with Vision 2030 priorities and organizational objectives.
Serve as a strategic advisor to the Executive Leadership Team on internal and external communications, brand positioning, and reputational risk.
Ensure consistent messaging and brand standards across all programs, regions, and platforms.
Oversee the development and execution of marketing campaigns that strengthen brand awareness, support program growth, and enhance community engagement.
Ensure visual identity, messaging, and storytelling consistently reflect VOACC’s mission, values, and “church without walls” identity.
Collaborate with program, development, and operations leaders to support fundraising, recruitment, and service expansion efforts.
Lead all earned media efforts, cultivating and maintaining relationships with regional, state, and national media outlets.
Prepare press releases, media statements, talking points, and executive briefing materials.
Strengthen VOACC’s presence and relationships across priority markets and regions.
Lead crisis communication planning and execution in coordination with executive leadership, legal counsel, and compliance teams.
Develop proactive communication strategies to mitigate reputational risk and ensure timely, accurate, and mission-aligned messaging during sensitive situations.
Oversee executive communications, including speeches, op-eds, presentations, and key messaging for the CEO and senior leaders.
Develop internal communication strategies that support employee engagement, culture, transparency, and organizational alignment.
Ensure timely and effective communication during organizational change initiatives