Director of Marketing and Retail Strategy, James Patterson Publishing Program

Hachette Book Group USA-posted 3 months ago
$110,000 - $130,000/Yr
Full-time • Senior
New York, NY
1,001-5,000 employees
Publishing Industries
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The Director of Marketing and Retail Strategy is responsible for leading the strategic direction and execution of consumer-facing marketing and retail initiatives across the Patterson publishing program. This role requires a results-driven leader who thrives in a fast-paced, evolving environment, with the ability to design and execute impactful marketing campaigns, produce actionable sales insights, and develop innovative growth strategies in collaboration with senior leadership.

  • Design, execute, and report on consumer-facing marketing and advertising campaigns for 12+ major frontlist and key backlist initiatives per year, ensuring alignment with author, publisher, and imprint goals
  • Produce weekly and quarterly reporting on sales data and trends with meaningful commentary, including analysis of the impact of consumer and trade-facing campaigns and retail sales initiatives
  • Set and execute new growth strategies that expand readership, strengthen brand positioning, and support long-term program sustainability in conjunction with the Publisher
  • Partner with key stakeholders including the Publisher, Associate Publisher, and James Patterson to ensure strategic buy-in and alignment across editorial, sales, publicity, art, and advertising & promotion
  • Build analytics that justify marketing spend, and collaborate with the advertising and promotion department to determine and manage campaign budgets
  • Stay abreast of emerging marketing and retail practices across publishing and adjacent industries, introducing new strategies to strengthen the imprint's marketing performance
  • Demonstrated experience working on major brands or comparable high-profile publishing programs
  • Proven ability to collaborate across departments, manage multiple stakeholders, and lead complex campaigns from concept to execution
  • Highly organized with the ability to track, manage, and report on multiple projects simultaneously while maintaining attention to detail
  • A strong working knowledge of current marketing, consumer engagement, and social media practices
  • Strong consultative, communication, and relationship-development skills, with the ability to represent the program at the highest levels internally and externally
  • Motivated, resourceful, and accountable, with a track record of delivering measurable results and driving growth
  • Medical
  • Dental
  • Vision
  • Basic and supplemental life insurance
  • Short-term and long-term disability
  • Accidental death and dismemberment insurance
  • Critical illness insurance
  • Hospital indemnity insurance
  • Long-term care insurance
  • Health and dependent care FSA
  • Commuter benefit plan
  • Employee assistance program
  • Tuition reimbursement
  • Travel assistance
  • 401(k)
  • Discretionary bonus program
  • PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
  • Group discounts on auto and home insurance and legal services
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