Director of Marketing and Public Relations

Unitech • Lafayette, LA

391d • $75,000 - $80,000

About The Position

The Director of Public Relations and Marketing at Unitech Training Academy is a strategic leadership role responsible for overseeing the institution's marketing and public relations efforts. This position aims to effectively promote the academy's mission, programs, and achievements to various stakeholders, including prospective students and the community. The ideal candidate will lead a collaborative team, develop cohesive marketing strategies, and manage content creation and campaign execution to enhance the academy's visibility and impact.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
• Minimum of 3 years of experience in PR and marketing leadership roles, preferably within the education or training industry.
• Proven track record of developing and executing successful PR and marketing campaigns.
• Strong understanding of digital marketing strategies, social media platforms, and analytics.
• Excellent written and verbal communication skills, with the ability to create persuasive and impactful content.
• Proficiency in marketing automation tools, content management systems, and analytics platforms.
• Creative thinking and problem-solving skills, with a strategic mindset and attention to detail.
• Demonstrated leadership abilities, including team management and collaboration across departments.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
• Knowledge of local and national media landscape and trends.

Responsibilities

• Develop and implement a cohesive marketing strategy that supports Unitech's mission, values, and objectives.
• Lead the marketing and PR team, fostering a collaborative and innovative environment.
• Collaborate with cross-functional departments to align marketing efforts with institutional goals, including enrollment, student success, and workforce development.
• Oversee the creation of engaging, high-quality content across all platforms, including social media, email, print, video, and digital channels.
• Manage campaign development, execution, and performance evaluation to ensure high-impact results.
• Drive storytelling initiatives that resonate with students, partners, and the community.
• Plan and execute events that promote the academy's programs, including open houses, job fairs, and community initiatives.
• Build partnerships with local businesses and organizations to enhance Unitech's visibility and impact.
• Implement and monitor analytics tools to measure the performance of campaigns and marketing initiatives.
• Provide detailed reporting and actionable insights on KPIs, including ROI, engagement, and conversions.
• Act as the primary liaison with Unitech's third-party national agency for DCO and SEO optimization.
• Develop, manage, and monitor the marketing budget, ensuring cost-effectiveness and alignment with strategic priorities.
• Oversee the development and consistent application of Unitech's brand identity across all materials and channels.
• Manage public relations efforts, including press releases, media outreach, and crisis communications.
• Serve as a key spokesperson for marketing-related inquiries and initiatives.

Benefits

• 401k
• Health Insurance
• Holidays
• Personal Time Off (PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree