Director of Marketing and Public Relations
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About The Position
The Director of Marketing and Public Relations will be responsible for developing and executing comprehensive marketing and PR strategies with a focus on revenue and performance. This role requires a dynamic leader with a passion for hospitality, a deep understanding of the travel and tourism industry, and the ability to manage and inspire a diverse team. The Director will work closely with senior management to align marketing initiatives with business objectives and drive growth across both locations. In this position, the Director will engage in strategic planning by developing and implementing integrated marketing and PR strategies for both resorts. This includes identifying target markets and creating tailored campaigns to attract diverse guest segments. The Director will analyze market trends, competitor activities, and customer feedback to inform strategic decisions. The role also involves designing and executing multi-channel marketing campaigns, including digital, print, social media, and email marketing. The Director will utilize SEO, SEM, and PPC strategies to increase online presence and drive traffic to the resorts' websites, while monitoring and reporting on the effectiveness of these campaigns and adjusting strategies as needed. Public relations responsibilities include developing and maintaining relationships with media outlets, journalists, influencers, and industry partners. The Director will oversee the creation and distribution of press releases, media kits, and other PR materials, as well as organize and manage media events, press tours, and other PR initiatives to generate positive coverage. Team leadership is a critical aspect of this role, as the Director will lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment. Setting clear goals and performance metrics for the team, conducting regular evaluations, and ensuring continuous professional development through training and development opportunities are essential duties. Additionally, the Director will coordinate marketing efforts for events and conferences held at both resorts, develop promotional materials and strategies to maximize attendance and engagement, and manage the marketing and PR budget to ensure optimal allocation of resources. Tracking expenditures and ROI will be necessary to make data-driven decisions to maximize efficiency and effectiveness.
