Director of Market Expansion

World Emblem Internatio•Hollywood, FL

About The Position

We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team. JOB SUMMARY The Director of Market Expansion is a senior sales leadership role responsible for driving net-new revenue growth by building, leading, and scaling a high-performance team of hunter sales executives. This role owns the new business engine from market strategy and pipeline creation to coaching, standards, and execution. This is a true sales manager role, not an individual contributor with a title. The ideal candidate has a proven track record of: Building repeatable outbound sales systems, Coaching sales executives to consistently win new customers, Recruiting, onboarding, and scaling sales teams. Driving predictable pipeline and revenue growth Experience in apparel, apparel decoration, or branded merchandise is required, with a deep understanding of how buyers purchase, source, and evaluate decoration partners.

Requirements

8+ years of sales experience, with 5+ years in a sales leadership role
Proven success building and leading hunter sales teams
Direct experience in apparel, apparel decoration, or branded merchandise (embroidery, patches, heat transfer, embellishments, etc.)
Demonstrated ability to build repeatable sales systems and standards
Strong command of:
Pipeline management
Forecasting
KPI-driven coaching
CRM systems
History of hitting and exceeding new business revenue targets
Willingness to travel approximately 40%
Strong executive presence with customers and internal stakeholder
Builder mindset — thrives in growth and scale environments; designs repeatable systems for market expansion
Coach first —recruits, develops, and scales high-performing hunter sales teams
Data-driven —manages pipeline, conversion rates, and revenue forecasts with discipline and precision
High accountability —sets clear performance standards, enforces KPIs, and drives consistent execution
Strategic but hands-on —comfortable defining go-to-market strategy while actively selling, coaching, and closing in the field
Resilient and competitive —embraces rejection, long sales cycles, and the rigor required to win new business.
Bachelor’s degree in business, Marketing, ora related field required; MBA or advanced degree preferred.
8+ years of experience in channel management, sales operations, partner programs, wholesale, distribution, or marketplace management.
Ability to write professional correspondence.
Ability to effectively present information in one-on-one and group situations.
Strong communication skills.

Nice To Haves

Bilingual in English and Spanish is preferred (reading, writing, and speaking)

Responsibilities

Own and deliver net-new revenue targets through disciplined pipeline generation and conversion
Define and execute market expansion strategies across priority verticals, geographies, and customer segments
Establish clear Ideal Customer Profiles (ICPs) and target account strategies
Ensure consistent outbound activity that results in qualified pipeline at scale
Lead, coach, and develop a team of hunter-focused sales executives
Conduct regular ride-alongs, call reviews, pipeline inspections, and deal strategy sessions
Build a culture of accountability, urgency, and continuous improvement
Set clear expectations around activity, pipeline health, conversion metrics, and close rates
Design and enforce standard work for:
Prospecting and outbound activity
Pipeline management and forecasting
Discovery, value positioning, and closing
Implement and manage a disciplined sales cadence across the team
Ensure CRM accuracy and adoption (pipeline stages, next steps, probability, forecasting)
Drive consistency without stifling top-performer creativity
Own the health of the new business pipeline (coverage ratios, velocity, aging, conversion)
Track and manage key performance indicators including:
Pipeline creation vs. targets
Win rates and deal size
Sales cycle length
Activity-to-opportunity conversion
Use data to coach, course-correct, and scale performance