Director of Market Development - Jefferson Health, Center City

Jefferson Health Plans • Philadelphia, PA

18h

About The Position

The Director of Market Development will be responsible for leading the physician relationship management (PRM) team focused on growth by earning referrals from employed and independent providers. Director will be responsible for creating, implementing, monitoring and measuring the results of referral development plans based on the strategic and operating plans of Jefferson Health and its' Divisions, physician relationship manager field plans and market intelligence. The director will have oversight for the regional field team including recruiting, onboarding and training as well as maintaining and developing a team that professionally represents and accomplishes the goals of the organization. The director's time will be allocated between the territory role and team management. This person will understand the practice of medicine including referral relationships, payor requirements and other economic and financial influences. Ensures the PRM team has defined geographic targets and can effectively develop and maintain relationships with physicians/providers by direct communication to generate new referrals, increase care retention and achieve volume and utilization targets. Develops and implements a team sales plan that will increase patient volume for Jefferson Health providers and services. Works with system and divisional leadership to define specific goals and measure the effectiveness and success rates of the relationship sales effort. Develops and maintains a database of referring physicians relative to demographics, referral trends and other details as appropriate. Works with regional PRMs and leaders to determine priority growth areas and target providers. Facilitates relationships with Jefferson employed and affiliated physicians, regional physician audience and other referral sources by direct communication to earn referrals into the system. Supervises and provides feedback to the PRM field team to leverage effort and effectiveness of functions outlined. Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson.

Requirements

• Bachelor’s Degree preferably in business, healthcare administration, or public health administration required.
• Demonstrated experience and leadership in sales and sales management required
• 7 years of sales experience, with physicians and/or health care provider setting.

Nice To Haves

• Demonstrated management of healthcare sales teams in an outcomes-based environment preferred

Responsibilities

• Creating, implementing, monitoring and measuring the results of referral development plans
• Oversight for the regional field team including recruiting, onboarding and training
• Maintaining and developing a team that professionally represents and accomplishes the goals of the organization
• Effectively develop and maintain relationships with physicians/providers by direct communication to generate new referrals, increase care retention and achieve volume and utilization targets
• Develops and implements a team sales plan that will increase patient volume for Jefferson Health providers and services
• Works with system and divisional leadership to define specific goals and measure the effectiveness and success rates of the relationship sales effort
• Develops and maintains a database of referring physicians relative to demographics, referral trends and other details as appropriate
• Works with regional PRMs and leaders to determine priority growth areas and target providers
• Facilitates relationships with Jefferson employed and affiliated physicians, regional physician audience and other referral sources by direct communication to earn referrals into the system
• Supervises and provides feedback to the PRM field team to leverage effort and effectiveness of functions outlined
• Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson

Benefits

• Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts.
• Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service.
• All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director