Director of Leisure Sales

Montage International•Park City, UT

1d•Onsite

About The Position

The Director of Leisure Sales is responsible for the development of strategic plans to positively impact leisure and business travel markets. This role involves directing the identification, sales efforts, and relationships with individual travel producers, including travel management accounts, retail travel agents, consortiums, and wholesalers. The Director will assist in integrating individual property efforts into the overall Montage International strategy, gather and organize relevant competitive information, and contribute to financial analysis, including budgets, forecasting, rates, and pricing guidelines. Key responsibilities also include establishing Leisure and Business Travel Marketing and Action Plans, setting target lists, and achieving annual room night and revenue goals. The role requires initiating contact with prospective business travel accounts, coordinating special promotional events, preparing bi-annual evaluations of companies, conducting qualified sales trips, representing the property at industry tradeshows and conferences, monitoring customer mailings, reviewing account production, and participating in the hotel revenue management team. Additionally, the Director ensures adherence to travel industry policies, interacts with Public Relations for media coverage, maintains the VIRTUOSO program, and actively liaises with competitors regionally and nationally.

Requirements

High school or equivalent education required
Minimum of four (4) years of sales experience in a luxury hotel or resort environment
Strong communication skills, both verbal and written
Ability to communicate customer needs and resolve complaints independently
Ability to establish and master goals
Ability to identify and develop accounts
Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel and Delphi
Math skills, as well as budgetary analysis capabilities required

Nice To Haves

College Degree

Responsibilities

Direct the identification, sales efforts, and relationships with individual travel producers including travel management accounts, retail travel agents, consortiums, and wholesalers.
Assist in the integration of individual property efforts into the overall Montage International strategy.
Direct the efforts to garner and organize relevant competitive information.
Assist in the creation and analysis of financials including budgets, forecasting, rates, and pricing guidelines.
Run appropriate reports.
Establish Leisure and Business Travel Marketing and Action Plans.
Establish wholesale, retail, and corporate travel (where appropriate) target lists.
Attainment of annual room night and revenue goal for the leisure and business travel market sales program.
Initiate contact with perspective business travel accounts as identified through direct sales program.
Coordinate special promotional events for key leisure and business travel customers and their clients, i.e. General Manager’s receptions, customer appreciation parties and incentives, etc.
Prepare bi-annual evaluation of individual companies in order to review the results in unison to ensure business and leisure travel guidelines are being met.
Make qualified sales trips and solicit new clients on behalf of Montage International.
Represent property at appropriate travel industry tradeshows, conference and meetings.
Monitor mailings to leisure and business travel customers with updates of programs and events on behalf of the Montage International.
Review account’s production and travel pattern to determine the appropriate market segment for negotiation.
Participate on the hotel revenue management team.
Ensure that travel industry policies and wholesalers are known and adhered to by all hotel and office staff.
Interact with Public Relations to ensure everyone is updated on new programs, packages and travel industry events that could make for positive public relations coverage in the trade or local media.
Responsible for maintaining VIRTUOSO program; updating VIRTUOSO NET, participation in various publications, seeing that amenities are properly delivered, etc.
Maintain active liaison with competitors regionally and nationally through personal contacts and professional associations.