Director of Leasing

Nest DC-posted 11 days ago

$90,000 - $95,000/Yr

Full-time • Director

Washington, DC

11-50 employees

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The Director of Leasing is the strategic and operational leader of Nest DC’s leasing program. This role owns the entire leasing lifecycle—from pricing strategy, listing quality, and lead flow optimization to fair-housing-aligned screening and lease execution. The Director of Leasing ensures that Nest DC stays competitive, compliant, and efficient within the Washington, DC rental market. The Director leads the leasing function at the highest level, using an EOS-driven approach grounded in data, dashboards, scorecards, KPIs, and quarterly Rocks to ensure clarity, consistency, and accountability. The ideal candidate brings deep knowledge of Washington, DC housing laws, rental market dynamics, Fair Housing/FHDA, and consumer protections (TOPA, rent caps, late fee limits, voucher guidelines, etc.). They must be tech-forward, comfortable with AppFolio, LeadSimple, analytics dashboards, and automation tools, and committed to building a high-performing, mission-driven leasing team. They should be an experienced strategic leader who can elevate leasing operations while also directly supporting tactical execution when needed.

Lead the leasing function using EOS as the operational backbone, including weekly L10s, a maintained scorecard, clear Rocks, and transparent accountability.
Define and drive quarterly Rocks related to occupancy, listing quality, lead conversion, vacancy reduction, and cross-functional coordination.
Own the leasing scorecard and deliver weekly, monthly, and quarterly KPI reporting to leadership.
Ensure alignment with Nest DC’s mission, core values, and community impact priorities.
Represent the leasing perspective in company-wide planning and strategic initiatives.
Maintain expert-level knowledge of the DC rental market, local comps, neighborhood trends, legislation, and seasonality.
Oversee pricing recommendations for new listings and renewals using market trends, Nest DC historical performance, and revenue-optimization tools.
Identify shifts in demand early and proactively adjust strategies (e.g., seasonality, political cycles, university demand).
Oversee the full leasing lifecycle: Listing creation and quality control Lead flow management Showings coordination Applicant communication Screening recommendations Lease preparation and execution
Ensure full compliance with DC and federal laws, including FHDA, Fair Credit, TOPA, voucher processing requirements, rent caps, late fee rules, and disclosure obligations.
Improve lead response time and strengthen follow-up standards to raise conversion rates and reduce slippage.
Personally lease select high-priority or sensitive properties when needed to maintain momentum and quality.
Supervise Leasing Specialists, Coordinators, seasonal support, and external vendors as applicable.
Train and upskill staff on DC law, Fair Housing, leasing best practices, communication, and customer experience.
Coach team members using structured huddles, transparent metrics, and performance feedback.
Cultivate a culture of accountability, continuous learning, and mission alignment.
Optimize LeadSimple pipelines, AppFolio leasing workflows, and other tech platforms to increase speed, clarity, and compliance.
Build and maintain dashboards for KPIs (guest cards, applications, conversion %, days on market, pricing accuracy).
Use automation to improve communication, reduce gaps, and streamline handoffs to other divisions (Onboarding, Home Management, REC Team).
Maintain and refine systems for listing syndication, digital showing tools, and team task management.
Work closely with: Onboarding for accurate listing set-up and quick activation Home Management for showing access, photo quality, and property readiness Maintenance/Turnovers for vacancy prep timelines Resident Experience for smooth lease transitions Finance on application fee revenue and reporting
Ensure consistent communication across the leasing process, with no gaps for clients or prospective residents.
Audit listing quality (accuracy, description clarity, photos, compliance) to meet DC advertising and housing standards.
Ensure consistent adherence to voucher acceptance requirements and fully compliant, nondiscriminatory practices.
Maintain, update, and oversee lease templates and required disclosures, ensuring strict DC compliance.
Provide owners with clear, timely updates on pricing, listing status, showing traffic, applications, and recommendations.
Prepare concise leasing reports for client meetings or portfolio reviews.
Serve as a trusted advisor on vacancy reduction and strategic pricing.

A minimum of 5 years property management experience preferred
A minimum of 3 years leasing experience strongly preferred
A minimum of 3 years people management experience required
Knowledge of DC housing laws preferred: TOPA Voucher laws Rent control exemptions Fair Housing (federal & DC) Fair Credit precedents Security deposit rules
Strong understanding of DC neighborhoods, pricing patterns, tenant demand cycles
Proven ability to lead a team and drive performance using data
Strong communication and writing skills, owner-facing and resident-facing
Tech-savvy, automation-friendly, and eager to innovate

Familiarity with EOS preferred

Competitive salary plus performance-based commissions.
Health, dental, and vision insurance.
Paid time off and company holidays.
A collaborative, mission-driven team that takes pride in our properties and the people who call them home.

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