Director of Instruction

Five Iron Golf NYC LLC•New York, NY

1d•$120,000 - $140,000

About The Position

Backed by Callaway Golf and Danny Meyer’s Enlightened Hospitality Investments, Five Iron blends world-class technology with hospitality-driven service across its sports bars, restaurants, and entertainment venues. With 35 locations open and more than 50 in the pipeline worldwide, the brand is expanding its reach while remaining rooted in innovation, inclusivity, and community connection. We offer a unique blend of golf simulation, instruction, club fittings, events, and hospitality, creating an inclusive and community-driven environment for golfers and non-golfers alike. As we continue to expand, we are seeking a Director of Instruction to serve as a regional leader for our golf coaching teams. This role is both executional and developmental - ensuring that new initiatives from HQ are implemented fully and on time, while also supporting local management and fostering a strong instructional culture.

Responsibilities

Act as the primary link between HQ and the field for instruction-related initiatives.
Roll out all new programs, certifications, SOPs, and training requirements from HQ, ensuring 100% completion and compliance in your region.
Track adoption, report progress, and escalate when deadlines or standards are not met.
Partner with NDOI to guarantee that initiatives translate into consistent execution at the location level.
Serve as the center of excellence for all coaches in your designated region.
Mentor, guide, and develop coaches to enhance instructional quality and professional growth.
Conduct regular lesson reviews, swing evaluation reviews, and workshops to maintain a consistent instructional standard.
Lead bi-weekly huddles with regional coaches and host monthly in-person meetups for coaches in close proximity.
Participate in tier advancement decisions, helping evaluate when coaches are ready to progress.
Foster a culture of recognition, collaboration, and peer-to-peer learning across the region.
Assist with interviewing and hiring coaches for your region, leveraging your network and engaging in outbound recruiting.
Train and onboard new coaches with guidance from NDOI to ensure smooth integration into Five Iron’s culture, systems, and teaching standards.
Partner with GMPs to identify underperforming pros and provide targeted support and coaching.
Contribute to succession planning, identifying and developing high-potential coaches to become future Senior Pros and Directors of Instruction.
Ensure coach schedules are optimized, with each coach maintaining 40 hours of availability per week.
Work with GMPs to ensure coaches meet monthly lesson delivery goals (80+ hours).
Collaborate with GMPs to guarantee coverage for events, clinics, seminars, and instructional programming needs.
Ensure coaches attend and actively engage in corporate training and meetings.
Provide regular reporting to NDOI on regional instructional performance, compliance, and growth opportunities.
Lead training programs on Callaway Tour Fitting, ensuring every coach in your region achieves required certification and follows SOPs.
Host fitting educational workshops to strengthen product knowledge, sales confidence, and fitting expertise.
Ensure coaches actively seed fittings into lessons, creating a natural pathway from instruction to fittings.
Track fitting program compliance and partner with GMPs to align fitting integration with performance and revenue goals.
Act as a brand ambassador for Five Iron Golf, representing the company at events, networking opportunities, and community activations.
Build culture among coaches through active interaction in group chats, calls, activities, and recognition initiatives.
Support Five Iron’s mission of making golf more accessible, inclusive, and fun for everyone.

Benefits

A set schedule with two days off per week for true work-life balance.
Additional time off for tournament play, so you can keep competing if you choose.
Eligibility to become a Callaway Staff Member.
Access to the Five Iron Coach Development Program, including free certifications:
TrackMan
Golf Digest Coach
Callaway Fitting
PGA dues covered by Five Iron.
Free meals while working.
Unlimited practice privileges at all Five Iron Golf locations