Director of Industry Marketing

HiveMQ

222d

About The Position

HiveMQ is seeking a high-energy, creative, and driven Director of Industry Marketing to join our team. Based in the US and reporting directly to the CMO, this role requires proven expertise in marketing smart manufacturing and Industry 4.0 solutions to enterprise B2B buyers. You will craft messaging, campaigns, and content that resonate with technical and business stakeholders across the manufacturing, automotive, energy, and transportation sectors. As a strong public speaker and subject matter expert, you will represent HiveMQ at key industry events and collaborate closely with sales, product marketing, and demand generation to build pipeline and increase market awareness in our highest-priority industries.

Requirements

• 8+ years of experience in B2B enterprise software marketing or sales.
• 3+ years of hands-on experience leading industry or vertical marketing programs, or prior experience in the manufacturing industry.
• Proven ability to develop value propositions and messaging for industry-specific personas.
• Demonstrated success in building pipeline through industry campaigns and sales enablement.
• Strong understanding of the industrial ecosystem including hardware, software, and services providers.
• Strong public speaking and/or social media experience.
• Excellent writing and storytelling skills tailored to technical and executive audiences.
• Comfortable working in a high-growth, fast-paced SaaS environment.

Nice To Haves

• Worked directly in the manufacturing or energy sector in OT or IT environments.
• Experience building vertical playbooks and industry-specific sales tools.
• Proven ability to write Business Value Assessments.
• Familiarity with MQTT, IoT, or industrial protocols and their relevance in smart industry use cases.
• Prior success working in an ABM or industry GTM team within a distributed organization.
• Knowledge of buyer journey orchestration using HubSpot and Salesforce.

Responsibilities

• Craft messaging, campaigns, and content for smart manufacturing and Industry 4.0 solutions.
• Represent HiveMQ at key industry events as a public speaker and subject matter expert.
• Collaborate with sales, product marketing, and demand generation teams to build pipeline.
• Increase market awareness in priority industries such as manufacturing, automotive, energy, and transportation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees