Director of In Home Sales Enablement

Dry Force Corp•Irving, TX

7h•Remote

About The Position

We are seeking a dynamic, strategic, and field-oriented Director of In-Home Sales Enablement to lead the development, optimization, and ongoing improvement of our in-home sales systems and processes across the HighGround platform. This role is instrumental in ensuring our brands maximize their residential closing rates by equipping their in-home sales professionals (IHSPs) with the tools, training, and coaching they need to succeed. This position does not have direct management authority over the local IHSPs, but will be a key driver of their performance through influence, enablement, and structured accountability. The primary success metric for this role will be improvements in in-home closing rates across brands.

Requirements

5+ years of experience in sales enablement, performance management, or sales operations—ideally in a multi-location, home services, or franchise-style environment with a strong focus on “one-call close” interactions in the home
Deep knowledge of consultative, in-home sales methodologies and customer psychology.
Strong working knowledge of CRM systems and experience with AI-enhanced sales tools (e.g., Gong, Balto, Chorus, etc.).
Proven ability to coach high-performing door-to-door field sales teams and build trust with local leaders without formal authority.
Experience creating structured training programs and sales playbooks from scratch.
High emotional intelligence, influence skills, and passion for frontline success.

Responsibilities

Design and continuously refine a standardized in-home sales process that supports consultative selling and customer trust.
Lead adoption of best practices and sales workflows across 14 brands, ensuring alignment with real-world field conditions.
Create and update a process playbook for in-home sales operations that can scale with company growth.
Oversee the AI sales coaching and analytics platform used by IHSPs and sales managers.
Continuously refine AI-enabled scripts, prompts, and learning loops to improve seller outcomes.
Partner with vendors or internal product teams to iterate based on performance data and frontline feedback.
Build and lead the training curriculum for new and tenured IHSPs, including onboarding modules, shadowing protocols, and advanced techniques.
Conduct field-based coaching sessions, ride-alongs, and virtual clinics.
Equip local sales managers with tools and guidance to independently drive performance improvements.
Analyze in-home sales performance across brands using Luxor CRM and other reporting tools.
Identify key success drivers and performance gaps, and translate findings into actionable brand-level guidance.
Establish and monitor KPIs, particularly closing rate, conversion timelines, and consultative sales quality metrics.
Work closely with brand leaders and local sales managers to tailor strategies to market and team dynamics.
Serve as a trusted advisor and coach without being in the direct reporting chain.
Collaborate cross-functionally with Marketing, Technology, and Operations to ensure sales enablement is integrated across the business.
Directly manage the Emergency Response Center Supervisor, providing coaching, feedback, and development support.
Define, track, and review performance KPIs for the Emergency Response Center; ensure consistent reporting and visibility to brand and platform leadership.
Own outcomes and accountability for the Emergency Response Center Supervisor’s performance, including performance improvement planning and escalation when KPI targets are missed.