Director of Growth

UpKeep Technologies • Los Angeles, CA

93d • $110,000 - $125,000

About The Position

We are hiring a strategic and action-oriented Marketing Manager to lead our in-person and digital event marketing programs, as well as contributing to full-funnel campaign execution that drives measurable revenue growth. This role is ideal for a marketing generalist who thrives in fast-paced environments, is excited by experimentation, and is eager to explore the full potential of AI in accelerating execution. You'll be responsible for identifying and executing high-impact events, webinars, and ABM initiatives that engage our target accounts-from initial awareness to pipeline acceleration. You'll partner closely with Sales, Product Marketing, and Demand Generation to turn marketing activity into results, while building and scaling new approaches to outbound engagement, campaign delivery, and field marketing. Success in this role requires creativity, operational excellence, cross-functional collaboration, and a hands-on attitude. If you're looking to drive meaningful business impact through event strategy, ABM integration, and AI-augmented marketing, we'd love to meet you. This is an in-office role based in Los Angeles, with an expectation to be in office three days a week.

Requirements

• 5+ years of experience in Field Marketing, Event Marketing, Demand Generation, or Campaigns in a B2B SaaS or enterprise tech environment
• Proven track record of managing high-performing tradeshows, webinars, or campaigns that directly contributed to pipeline growth
• Strong understanding of ABM principles and sales alignment best practices
• Familiarity with hybrid/virtual event platforms and CRM/marketing automation tools (Salesforce, Pardot)
• Demonstrated comfort using AI tools or a strong interest in adopting AI into your workflow
• Excellent project management skills, attention to detail, and ability to multitask in a fast-paced, evolving environment

Nice To Haves

• Experience supporting full-funnel ABM programs across multiple channels
• Background in scaling programs from the ground up within a high-growth environment
• Direct experience using AI tools for marketing execution or experimentation

Responsibilities

• Own end-to-end logistics for events and webinars-including planning, promotion, registration, booth design, collateral development, and post-event follow-up
• Work closely with Sales, Product Marketing, and Customer Success to ensure unified messaging and outcomes at each event
• Partner with the Sales teams to map event and campaign strategies to account tiers and pipeline stages
• Develop pre-event, on-site, and post-event engagement strategies that support both new logo acquisition and customer expansion
• Support outbound campaign execution through collaboration with Product Marketing-creating tailored sequences, landing pages, and engagement assets
• Leverage AI tools to enhance speed, creativity, and impact-such as summarizing research, building content drafts, or optimizing campaign assets
• Stay curious and experimental about emerging technologies that could improve marketing effectiveness
• Host and support high-impact small-format gatherings such as roundtables, customer dinners, and regional workshops
• Collaborate with partners, influencers, or industry groups to extend brand presence and credibility
• Track event and campaign ROI using tools like Salesforce, HubSpot/Marketo, and event platforms
• Analyze pipeline impact, lead quality, and feedback to continuously refine strategy and execution

Benefits

• Competitive base salary
• Annual bonus
• Benefits
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Number of Employees: 101-250 employees