Director of Growth Marketing

Garner Health • New York, NY

406d

About The Position

The Director of Engagement Marketing is responsible for developing and executing comprehensive marketing strategies that enhance customer engagement and drive brand loyalty. This role involves leading a team to create innovative campaigns, leveraging data analytics to optimize performance, and collaborating with cross-functional teams to align marketing efforts with business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a focus on engagement strategies.
• Proven track record of leading successful marketing campaigns.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication and leadership skills.

Nice To Haves

• Experience with digital marketing tools and platforms.
• Familiarity with CRM systems and customer segmentation.
• Knowledge of SEO and content marketing best practices.

Responsibilities

• Develop and implement engagement marketing strategies to enhance customer loyalty.
• Lead a team of marketing professionals to execute campaigns across various channels.
• Analyze customer data and market trends to inform marketing strategies.
• Collaborate with product, sales, and customer service teams to ensure alignment of marketing initiatives.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Monitor and report on the performance of marketing campaigns, making adjustments as necessary.

Benefits

• Health insurance
• 401k plan
• Paid time off
• Professional development opportunities
• Flexible work hours

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees