Director of Growth Marketing

WorkWave

138d • $130,000 - $135,000

About The Position

We’re looking for a highly experienced and results-driven Director of Growth Marketing to join our team. The ideal candidate will have 10–15 years of experience driving customer acquisition across both SMB and Enterprise segments through multi-channel growth initiatives, bringing together campaign strategy, testing frameworks, and data analysis to uncover new opportunities for growth. This role is ideal for a strategic yet hands-on marketer who thrives in fast-paced environments and has a strong track record of building and leading successful programs that drive measurable business impact.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 10-15 years of relevant experience in growth marketing or a similar role, preferably in B2B SaaS or technology.
• Demonstrated expertise in designing and executing multi-channel growth initiatives focused on customer acquisition.
• Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Fluency in tools like Google Analytics, Tableau, Salesforce and Pardot.
• Proficiency in A/B testing, multivariate testing, and other experimentation methodologies.
• Proven ability to manage and optimize marketing budgets to achieve maximum ROI.
• Comfortable working across strategy and execution; thrives in agile, fast-paced environments.
• Excellent communicator who can partner and influence cross-functional teams and leadership.

Responsibilities

• Develop and execute full-funnel growth plans tailored to both SMB and Enterprise segments to drive customer acquisition across various channels, optimizing toward cost-efficient acquisition and conversion.
• Plan and execute ABM campaigns for Enterprise segments, leveraging intent data and orchestration tools such as 6sense to drive engagement and pipeline velocity.
• Work closely with sales, product marketing, content, digital, and design teams to align campaigns and messaging.
• Utilize data analytics, A/B testing, and other experimentation methods to identify new growth opportunities and optimize existing campaigns.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Partner closely with sales, marketing analytics, and product marketing teams to surface customer insights and inform growth tactics.
• Monitor and report on key marketing performance metrics, providing actionable insights and recommendations for continuous improvement.
• Constantly iterate on plans to drive engagement and desired outcomes through audience segmentation, creative, and messaging for maximum performance.
• Partner with sales and marketing operations to align lead flow and optimize conversion paths for both enterprise and SMB pipelines.

Benefits

• Health and dental insurance
• 401k with company match
• Flexible Time Off policy or generous PTO plan
• Paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees