Director of Growth Marketing, Technology, Data and Analytics

Meredith Operations Corporation • New York, NY

290d • $130,000 - $145,000 • Hybrid

About The Position

We are a dynamic, audience-driven marketing organization dedicated to delivering high-impact strategies that drive user growth, audience engagement, traffic, and revenue. With a renowned portfolio of brands reaching diverse audiences, we leverage a data-driven approach to continuously refine and optimize our marketing efforts. We are seeking a Director of Growth Marketing Technology, Data, and Analytics to lead strategic initiatives that directly influence engagement, retention, and business growth. This role will be a key leader within the Audience Relationships team, overseeing the robust email and notification programs at Dotdash Meredith, which deliver billions of messages to our expanding audience. Through cutting-edge marketing technology, data-driven insights, and advanced automation, this leader will play a pivotal role in enhancing audience relationships and maximizing impact.

Requirements

• 8+ years of experience in marketing operations, audience development, or lifecycle marketing, with at least 3 years in a leadership role.
• Deep expertise in email marketing, subscriber retention, and audience engagement strategies.
• Experience leading high-performing teams in a data-driven marketing environment.
• Strong knowledge in MarTech tools like Iterable, HighTouch, BigQuery, Snowflake, etc.
• Highly analytical mindset with a proven ability to translate data into actionable insights.
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders effectively.

Responsibilities

• Oversee the entire MarTech data ecosystem and ensure seamless integration with the broader Dotdash Meredith systems, data connections to and from MarTech platforms.
• Lead the data strategy, implementation, and management of marketing technology platforms including but not limited to ESPs, CDPs, Data warehouses, and other marketing tools.
• Collaborate with Product, Engineering, and Data Ops teams to ensure data accuracy, system interoperability, and a solution-oriented approach to platform optimizations.
• Establish and enforce data governance and quality standards, ensuring reliable, structured, and actionable marketing data.
• Assist in the architecting and strategizing of growth initiatives that help drive subscriber acquisition, retention, and engagement across email, notifications, and other owned channels.
• In collaboration with DataOps and Product, architect a framework of subscriber and campaign data to be used for campaign performance as well as performance monitoring.
• Oversee the design and maintenance of dashboards, reporting, and visualizations that provide clear insights into marketing effectiveness and audience behavior.
• Serve as the primary liaison between the Audience Relationships team and cross-functional teams, ensuring alignment on subscriber data, business objectives, marketing technology, and data strategies.
• Partner with engineering and product teams to advocate for MarTech enhancements that improve automation, personalization, and data accessibility.
• Ensure a seamless integration of marketing platforms with broader customer data and analytics ecosystems to drive more effective decision-making.
• Build, mentor, and develop a high-performing team of marketing technologists, and data analysts.
• Foster a culture of innovation, accountability, and data-driven decision-making within the team and across the organization.
• Provide strategic recommendations and thought leadership on emerging trends in MarTech, data analytics, and audience engagement.

Benefits

• Medical, dental, vision, prescription drug coverage
• Unlimited paid time off (PTO)
• Adoption or surrogate assistance
• Donation matching
• Tuition reimbursement
• Basic life insurance
• Basic accidental death & dismemberment
• Supplemental life insurance
• Supplemental accident insurance
• Commuter benefits
• Short term and long term disability
• Health savings and flexible spending accounts
• Family care benefits
• Generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• Generous paid parental leave (birthing and non-birthing parents)
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree