Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder | Remote Friendly

Docplanner

1d•Remote

About The Position

Docplanner is a healthtech company on a mission to help people live longer, healthier lives. We build technology that improves how patients access care and how healthcare professionals deliver it. Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner has built one of the largest healthcare marketplaces in the world. As we continue to scale, we are investing in more sophisticated growth capabilities using data, technology, automation and AI to evolve how people discover, choose and book care across our markets. Joining Docplanner means becoming part of a company with meaningful scale, bold ambition, and the opportunity to help shape how a leading international healthtech business grows in the years ahead. Mission Build an AI-first paid patient acquisition engine where campaign management, content creation and experimentation are largely automated, minimizing manual work and maximizing leverage (e.g. AI-generated creatives at scale, autonomous bidding and budget allocation, continuous experimentation loops, and AI-assisted decision making). Own strategy, innovation and performance at scale with the following objectives: i) compensate current marketplace organic imbalances (there are cities in which we do not have enough organic bookings (patients) for doctors to retain them; ii) provide and monetize additional patients for doctors when CAC allows under different revenue models (selling our marketing services directly to doctors and clinics (Marketing 360 product), CPL or in a commission system per booking (share of the price of the visit - Terapia). This is not a traditional performance marketing role. We aim to build a highly automated, AI-native acquisition engine. We expect you to rethink how paid marketing works: leveraging AI for campaign execution, creative generation, testing, and decision-making — with the goal of achieving maximum output with minimal human intervention. Why now Docplanner has reached a point where investing in world-class patient growth capabilities is a natural next step. With a strong market presence, a growing performance marketing business, and continued investment in new ways to create value across our ecosystem, we see a clear opportunity to build a more sophisticated in-house approach to paid acquisition. At the same time, AI, automation and marketing technology are rapidly reshaping how high-performing teams operate. We believe this is the right moment to build stronger internal capabilities that combine performance, experimentation, technology and scale — and to set a new standard for how patient growth is driven in our sector.

Requirements

Proven senior level experience in performance/growth marketing in marketplace on the consumer side
Track record of replacing manual marketing workflows with automated or AI-driven systems
Deep interest in AI and a strong point of view on how it will transform performance marketing
Experience owning + 3 M Eur global media budget
Strong hands experience with Google and Meta at scale
Proven experience running multi market acquisition
Experience managing teams/complex organization

Responsibilities

Own the end to end patient acquisition strategy across paid channels and all countries
Define growth targets, CAC/LTV models and scalable acquisition frameworks
Balance short term performance with long term brand and market expansion
Identify new growth levers, channels and partnerships
Decide where to scale, defend or experiment based on market maturity
Own day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels (not planned yet)
Manage budget, pacing and performance targets
Ensure strong execution across multiple countries in Europe and Latam
Build this system from scratch, using what AI can bring today and partnering with our tech team
Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automated
Partner with data teams to improve: attribution models, experimentation velocity and performance reporting
Lead pilot programs for new acquisition channels
Turn pilots into scalable playbooks and products
Kill experiments quickly when ROI is not there
You will build this function from the ground up, including systems, processes, and team with full ownership
Create and lead a small, high-leverage team (to be defined by you) to accomplish the mission (channel managers, specialists, content creators - maybe humans maybe AI agents)
Coach and manage the team ensuring strong talent density, innovation, speed and performance
Set clear goals, KPIs and operating cadences
Work with AI team to create patient marketing with 2026 available tools
Work closely with Product & UX on conversion optimization and monetization frameworks
Work closely with GTM leaders (mostly Customer Organization and Country Managers) to work on Market place health and churn prevention
Align with brand on messaging and creative strategy

Benefits

Share Options plan
Flexible remuneration and benefits system via Flexoh , which includes: restaurant card, transportation card, kindergarten, and training tax savings
Flexibility and work-life balance
Remote or hybrid work model with our hub in Barcelona
Summer intensive schedule during July and August
23 paid holidays, with exchangeable local bank holidays
Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).
Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental)
Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub
Access to iFeel , a technological platform for mental wellness offering online psychological support and counseling.