Director of Growth and Retail

Pure Barre - Anaheim Hills • Anaheim, CA

5d • $28 - $35 • Remote

About The Position

Pure Barre franchise is seeking a results-driven marketing and retail professional to oversee growth initiatives across multiple Pure Barre studios. This role is responsible for paid lead generation, retail strategy, and marketing systems that drive measurable performance. This is a contractor role, not an entry-level position. We are looking for someone who can own outcomes, work independently, and operate as a strategic partner to leadership.

Requirements

• Proven Meta ads experience for local or multi-location businesses
• Strong understanding of performance marketing metrics
• Retail merchandising or inventory management experience
• Ability to work independently and manage multiple priorities
• Clear communication and reporting skills

Nice To Haves

• Fitness, boutique retail, or service-based business experience
• Shopify experience
• Experience supporting events or community partnerships

Responsibilities

• Own Meta (Facebook and Instagram) ad performance across all studios
• Create and test ad creative, copy, offers, and audiences
• Manage budgets and optimize cost per lead and lead quality
• Report on performance trends and improvements
• Lead retail buying strategy with leadership approval
• Oversee merchandising standards across studios
• Manage inventory health, discounting strategy, and Shopify sales
• Improve retail revenue and inventory turnover
• Own content strategy and posting cadence
• Repurpose paid media creative into organic content
• Train and direct studio teams on content capture and execution
• Ensure brand consistency across all locations
• Design scalable grassroots marketing and event strategies
• Support local partnerships and community activations
• Create repeatable systems that studio teams can execute

Benefits

• Bonus based on performance
• Employee discounts
• Opportunity for advancement
• Training & development
• Wellness resources

What This Job Offers

• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees