Director of Group Sales

Faena Hotels and Residences LLC•Miami Beach, FL

About The Position

The Director of Group Sales is responsible for driving group revenue through strategic leadership, relationship development, and curated sales initiatives that reflect Faena’s distinct luxury positioning. This role oversees all group sales efforts, ensuring alignment with the hotel’s financial objectives while maintaining the highest level of service, creativity, and brand integrity. The Director of Group Sales leads with intention—balancing performance with culture, and results with experience.

Requirements

Minimum 7–10 years of luxury hotel sales experience, with at least 3–5 years in a leadership role
Proven track record of generating new business and exceeding group revenue targets
Strong relationships within corporate, entertainment, and incentive markets
Exceptional leadership, communication, and negotiation skills.
Requires flexibility with schedule, including evenings, weekends, and client events
Occasional travel for sales missions, trade shows, and client engagement
Able to easily identify and utilize emerging trends and technology to generate revenue.
Must exhibit an approachable, authentic and engaging demeanor, setting an example for all Team Members.
Exhibits a professional attitude, diplomacy and an ability to handle difficult situations.
Highly responsible, reliable and ethical. A reputation for honesty and integrity.
Results oriented and highly motivated self-starter.

Nice To Haves

Experience with Delphi, Opera, and CRM systems preferred

Responsibilities

Develop and execute comprehensive group sales strategies to achieve and exceed revenue goals
Proactively identify, qualify, and follow up on all group leads in a timely and strategic manner to maximize conversion
Drive new business development by identifying and cultivating new revenue streams across corporate, incentive, entertainment, and luxury segments
Expand market share through targeted prospecting, strategic partnerships, and creative outreach initiatives
Optimize mix of business to maximize ADR and total revenue contribution
Lead forecasting, budgeting, and pace reporting for group segments
Lead, coach, and inspire the Group Sales team to achieve individual and collective performance goals
Foster a culture of accountability, responsiveness, and proactive selling
Ensure consistent follow-up discipline and pipeline management across the team
Partner with HR and Training to support onboarding, coaching, and performance management
Build and maintain strong relationships with key accounts, agencies, and luxury travel partners
Personally manage high-profile and strategic accounts
Ensure seamless transition from sales to operations, maintaining Faena’s service excellence
Curate group experiences that reflect Faena’s identity as a Cultural Embassy
Collaborate with Marketing, Entertainment, and F&B to create bespoke offerings for group clients
Ensure all sales initiatives align with Faena’s aesthetic, storytelling, and guest journey
Work closely with Revenue Management to align pricing strategies
Partner with Events, Operations, and Culinary teams to deliver flawless execution
Monitor market trends, competitor activity, and demand patterns
Position Faena competitively within the luxury group segment locally and internationally