Director of Group Sales (Hotel)

Sentral • TX

93d

About The Position

At Sentral, we are building a team of people-first focused individuals who thrive on going above and beyond. Ideal candidates will exemplify a can-do attitude, a growth mindset, and an entrepreneurial drive. Successful candidates will be proactive, solution-oriented, and have strong ownership of their work. The Director of Group Sales is responsible for leading group sales efforts, overseeing the management and growth of client relationships within the assigned market segments. This role plays a critical part in achieving both team and individual revenue goals through a strategic combination of account management, new business development, and industry networking. The ideal candidate will consistently deliver a professional and engaging experience that strengthens the long-term success of the company’s relationships with guests, team members, and stakeholders. This is a remote position to support group sales at our communities in Texas.

Requirements

• Bachelor’s degree.
• Minimum 3 years of hotel, extended stay, or aparthotel sales experience.
• Experience with hotel openings and ramp-up phases preferred.
• Strong track record in prospecting, networking, and closing group business.
• Exceptional verbal and written communication skills.
• Highly organized with the ability to prioritize multiple projects and meet deadlines.
• Demonstrated ability to collaborate with diverse personalities and departments.
• Exercises discretion and maintains confidentiality.
• Comfortable working under pressure and in fast-paced environments.
• High School Diploma or equivalent required; college coursework preferred.
• Must be able and willing to travel up to 15% annually.

Responsibilities

• Proactively solicit new accounts to meet or exceed revenue goals through prospecting, outbound calls, site visits, and written communications.
• Demonstrate a proven track record of driving group sales revenue through strategic partnerships and securing new business.
• Enhance hotel visibility by participating in industry-related events, trade shows, and sales blitzes.
• Leverage your active network of group market contacts to develop and grow the business.
• Manage the full sales cycle—from prospecting to closing—crafting customized proposals and conducting impactful presentations.
• Clearly communicate the company’s value proposition aligned to client needs.
• Consistently achieve or surpass monthly, quarterly, and annual revenue targets and profit margins.
• Develop, strengthen, and expand relationships with existing clients to drive retention and growth.
• Identify and pursue upselling or cross-selling opportunities aligned with account goals.
• Conduct regular business reviews, tailored to each client’s needs and goals.
• Showcase value to different stakeholders based on their function and interests.
• Stay informed of competitive positioning and effectively differentiate our offerings.
• Respond promptly to leads from Global Sales offices, DMOs, and other sources.
• Cultivate strong on-site client experiences during events or group stays.
• Deliver exceptional customer service, responding to inquiries and requests promptly and professionally.
• Maintain accurate and updated client records and sales documentation.
• Demonstrate professionalism in resolving client concerns and mitigating escalations.
• Represent the brand as a true ambassador, articulating the company's vision and value in all client and industry engagements.
• Build trust and rapport with clients while thoroughly qualifying their needs and decision-making processes.
• Remain agile and responsive to market dynamics and team needs.
• Ensure data accuracy across CRM and reporting platforms.
• Consistently follow up on open leads with creative and effective sales tactics.
• Provide regular updates on sales activity and pipeline status to leadership.
• Complete additional duties as assigned by leadership.

Benefits

• Healthcare Coverage: We are committed to providing comprehensive healthcare plans (medical, dental, vision, and other benefit options) to our team members and their families.
• Time Off: Sentral fosters a flexible work lifestyle by offering paid time off, paid holidays, & volunteer hours to all full-time team members.
• Matching 401K: To help you reach your savings goals, we offer a 401(k) plan with a match.
• Career Development: We offer extensive learning and development opportunities to support growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees