Director of Graduate Admissions and Marketing

High Point University • High Point, NC

169d

About The Position

The Chief Admissions, Recruitment, and Marketing Officer for High Point University's Norcross Graduate School is responsible for leading the marketing, promotion, and recruitment planning process. This role involves managing and implementing recruitment and admissions processes for all graduate and professional school programs, ensuring that the university meets or exceeds its graduate admissions goals and enrollment targets. The officer will represent High Point University at various graduate admissions events and will guide the recruitment team in developing comprehensive plans and strategies based on market research and trends. The position requires a strong focus on leadership, communication, and collaboration with various stakeholders within the university and the broader community.

Requirements

• Bachelor's degree required; Master's degree preferred.
• Minimum 6 years' experience in Enrollment Management; preferably with Graduate and Professional Programs.
• Minimum 4 years' experience managing, leading, and developing professional staff.
• Demonstrated experience in building and motivating a service-oriented recruitment organization.
• Experience working with a CRM (Slate is preferred).

Nice To Haves

• Experience with email, text, and digital marketing strategies using an industry leading CRM.
• Familiarity with SEO and SEM.
• General proficiency in Microsoft Office suite.

Responsibilities

• Develops and leads the marketing, promotion and recruitment planning process.
• Manages and implements recruitment and admissions processes for all graduate and professional school programs.
• Meets or exceeds graduate admissions goals and enrollment targets.
• Administers University approved admissions policies and procedures.
• Represents High Point University at graduate admissions events including university events, graduate fairs, interview days, club visits, etc.
• Guides the recruitment team members in developing annual comprehensive plans and recruitment strategies based on research.
• Leads the recruitment and marketing teams in the development and execution of strategic recruitment communication and plans for each program.
• Conducts on-going strategic analysis of market trends, competitors, and key factors shaping graduate program markets.
• Strengthens connections to undergraduate academic departments and advising offices at HPU and other universities.
• Utilizes effective strategies and analytics to attract outstanding students to HPU graduate and professional programs.
• Develops and provides enrollment reports, analysis and projections to inform team and university leadership.
• Collaborates with other University departments and offices as necessary.
• Fills in for Senior Vice President for Enrollment as needed on and off campus.
• Coordinates with the Vice President for Undergraduate Admissions to assess and refine opportunities for collaboration.
• Collectively evaluates the efforts, execution, and results of Norcross Graduate School programs.
• Works with key university partners to maximize effectiveness in application requirements and enrollment efforts.
• Represents the University at professional regional and national meetings and conferences.
• Serves on University committees and works with other University departments to achieve University goals.
• Offers and guides leadership development opportunities for the entire Graduate Admissions team.
• Guides all staff in development of their presentation and interview skills.
• Makes travel arrangements and manages travel schedule as needed.
• Maintains in-depth, up-to-date knowledge of the University's academic and extracurricular programs.
• Develops and maintains expertise to conduct persuasive campus tours.
• Maintains a positive work atmosphere by acting and communicating effectively with students, parents, faculty, co-workers and managers.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Educational Services
• Education Level: Bachelor's degree