Director of Finance

MyPlanAdvocate

7d•$115,000•Remote

About The Position

Healthy Labs is a high-growth lead-generating marketing company specializing in Medicare and Auto Insurance. Our business drives inbound call traffic and click-based traffic, driven through paid search, social, YouTube, and affiliate partners. We’re building a lean, scalable foundation across finance, accounting, HR, and governance to support sustained growth. We operate with entrepreneurial energy but demand financial rigor as we scale. We are seeking a Director of Finance to take ownership of Healthy Labs’ day-to-day financial operations, reporting, and planning. This role will be central to building discipline across budgeting, forecasting, cash management, and financial analysis while partnering closely with the VP of Finance and executive leadership team. The Director of Finance will be both strategic and hands-on, ensuring accuracy and insight without unnecessary bureaucracy.

Requirements

5–10 years of progressive finance experience, ideally with time in high-growth companies (media, lead gen, or insurance experience preferred).
Strong technical finance and accounting background; CPA or MBA preferred but not required.
Hands-on experience with FP&A, cash flow management, and financial operations.
Demonstrated ability to improve processes and controls in a lean environment.
Excellent Excel / financial modeling skills; comfort with Sage Intacct, Ramp, Bill.com, and similar tools.
Strong communicator with ability to present insights clearly to both financial and non-financial stakeholders.
Low-ego, entrepreneurial mindset: willing to roll up sleeves while scaling discipline.
Ability to keep all company-sensitive data secure.
Required to have a dedicated work area established that is separated from other living areas and provides information privately without disruption.
Must live in a location that can receive a high-speed internet connection or leverage an existing high-speed internet service.

Responsibilities

Own the monthly close process in partnership with internal and external accounting teams; ensure accuracy, timeliness, and compliance.
Strengthening financial controls, reconciliation processes, and documentation.
Manage AR/AP, vendor payments, and customer invoicing processes.
Build and maintain financial models for revenue, margin, and cash flow forecasting.
Partner with media and operations teams to analyze ROI on paid traffic and optimize spend. Heavy analysis on data science and rigorous, data first approach to working with the business.
Develop reporting that provides actionable insights for leadership and the board.
Support working capital management, including media spend vs. receivables timing.
Assist VP of Finance with scenario modeling, board materials, and lender reporting.
Drive budgeting process and provide variance analysis vs. actuals.
Help evaluate growth opportunities, partnerships, and new business lines.
Manage and mentor a small but growing finance team.
Improve finance systems and processes, ensuring scalability and SOC 2 alignment where required.
Partner cross-functionally with the GM, CTO/CPO, and external stakeholders to ensure alignment between finance and operations.