Director of Field Marketing, Americas

Similarweb • New York, NY

207d • $137,000 - $230,000

About The Position

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 5,700 customers globally, including industry giants like Google, Meta, and OpenAI, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people. This role is based out of our New York City office, requiring four days in the office. We’re looking for a Director of Americas Field Marketing to lead our regional marketing strategy and execution across North America and LATAM. This is a high-impact, highly cross-functional role at the intersection of Marketing, Sales, and Strategy — perfect for a sharp, business-minded marketing leader who thrives on building trust, driving alignment, and delivering results. You'll manage a distributed team of 2 full-time marketers (based in NYC) plus freelancers, and own the entire Americas Field Marketing budget and performance. This role reports to the Global VP of Marketing and partners closely with the General Managers of Americas and Investors to drive pipeline, growth, and market relevance.

Requirements

• 8+ years of B2B marketing experience, with at least 3 years in a senior field or regional marketing role.
• Strong business acumen — you think in funnel stages, conversion metrics, and ROI.
• A passion for storytelling and creativity — with a proven ability to localize campaigns and think outside the playbook.
• A collaborative spirit and a track record of building trust with cross-functional teams and senior stakeholders.
• Comfortable working in a fast-paced, matrixed organization, balancing global and regional needs.
• A thoughtful, empowering leader who knows how to coach, prioritize, and deliver through others.

Responsibilities

• Act as the strategic partner to regional GMs, translating business priorities into impactful marketing plans that drive awareness, engagement, and pipeline.
• Own the end-to-end regional marketing strategy and execution across NA and LATAM, including events, ABM, content, and partner activations.
• Build integrated marketing programs in collaboration with Product Marketing, Brand, Demand Gen, and Sales — ensuring a seamless 360° customer journey.
• Champion regional advocacy including testimonials, case studies, and regional customer communities.
• Drive customer marketing initiatives to support upsell, retention, and engagement.
• Manage and optimize the regional marketing budget, making data-driven decisions based on ROI, funnel metrics, and sales velocity.
• Align closely with Sales and Revenue Operations to analyze pipeline health, prioritize investments, and report performance to senior stakeholders.
• Lead, coach, and develop a high-performing regional team, ensuring execution excellence and alignment with global strategy.

Benefits

• Medical, dental and vision insurance
• 401K plan
• Potential equity
• Employee stock purchase plan
• Paid sick leave
• Parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees