Director of Fan Acquisition & Retention

Cadillac Formula 1® Team • Fishers, IN

4h

About The Position

As the Director of Fan Acquisition & Retention you will lead the strategic vision, development, and execution of all fan growth, engagement, and loyalty initiatives for Cadillac Formula 1®. This role is responsible for building and overseeing a best-in-class global fan ecosystem, ensuring a seamless and compelling journey from first brand interaction through to long-term fandom and advocacy.
You will define the overarching strategy, structure, and roadmap for how Cadillac Formula 1® identifies, converts, engages, and retains fans across all markets and touchpoints. This individual will lead a team responsible for delivering against these objectives and will work cross-functionally with Marketing, Partnerships, Content, Data, and Commercial Operations to ensure fan strategy is fully integrated into the broader business.
This role plays a critical part in driving cultural relevance, audience scale, and long-term commercial value through a deeply connected and data-informed fan base.
You will own and lead how Cadillac Formula 1® grows, engages, and retains its global fanbase. You’ll set the vision, build the team, and create a world-class fan ecosystem—from first touch to lifelong loyalty.

Requirements

• Lead the Fan Acquisition & Retention function, building and managing a high-performing team
• Drive global fan growth strategy across key markets, audiences, and platforms
• Create and optimise the full fan journey—from awareness to conversion to loyalty
• Launch high-impact campaigns in partnership with Marketing, Media, and Content
• Build best-in-class CRM and lifecycle marketing to scale direct fan relationships
• Deliver always-on engagement through content, communities, and fan experiences
• Partner with Commercial teams to unlock fan-driven revenue opportunities
• Use data and insights to continuously improve performance and fan value
• Stay ahead of trends to keep the brand culturally relevant and innovative

Responsibilities

• Lead the Fan Acquisition & Retention function, building and managing a high-performing team
• Drive global fan growth strategy across key markets, audiences, and platforms
• Create and optimise the full fan journey—from awareness to conversion to loyalty
• Launch high-impact campaigns in partnership with Marketing, Media, and Content
• Build best-in-class CRM and lifecycle marketing to scale direct fan relationships
• Deliver always-on engagement through content, communities, and fan experiences
• Partner with Commercial teams to unlock fan-driven revenue opportunities
• Use data and insights to continuously improve performance and fan value
• Stay ahead of trends to keep the brand culturally relevant and innovative

Benefits

• This includes offering healthcare generous time off and, as part of a global brand, huge potential for career development.
• As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.
• At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed