Director of Education Market Referendum Development

Hoffman Planning, Design & Construction, Inc.Appleton, WI
Remote

About The Position

The Director of Education Market Referendum Development plays a pivotal role in identifying, cultivating, and securing new opportunities within the education market. This position leads the full lifecycle of referendum-related initiatives—from early prospect research and relationship development through successful referendum planning, community engagement, and the final vote. The director serves as a strategic advisor to clients, guiding them through Hoffman’s facility planning and study process and ensuring a well‑coordinated, transparent, and effective referendum information campaign.

Requirements

  • Strong understanding of school referendum processes, requirements, and best practices.
  • Foundational knowledge of school operations and administrative structures.
  • Proficiency with word processing, spreadsheets, file‑sharing platforms, business software, and social media tools such as LinkedIn and Facebook.
  • Highly motivated by relationship‑building and sales; exceptional interpersonal, written, and verbal communication skills.
  • Strong persuasive abilities, with the capacity to influence decisions through preparation, persistence, and alignment with Hoffman’s mission.
  • Excellent organizational skills; resourceful, consistent, and reliable in follow‑through.
  • Self‑directed and comfortable working independently; majority of work occurs outside the office.
  • Collaborative mindset with the ability to work effectively with clients and internal teams.
  • Three to five years of experience in sales or leadership within the education, design, or construction markets.
  • Willingness to travel overnight occasionally (less than 10%) and work extended hours as needed.
  • Valid driver’s license and insurability under Hoffman’s standard policy requirements.
  • Must meet Hoffman’s background standards; individuals with recent drug‑related charges (within the last five years) or histories of violent or predatory behavior are not eligible for employment.

Responsibilities

  • Present, promote, and sell Hoffman services to prospective and existing clients.
  • Conduct proactive research to identify prospects aligned with the ideal customer profile.
  • Seek out new project opportunities within assigned regions and market segments.
  • Build and maintain relationships with organizations and individuals who can provide early insight into upcoming projects.
  • Engage internal team members strategically to strengthen client relationships while minimizing disruption to project work.
  • Utilize CRM tools to maintain accurate records, enhance communication, and support accountability.
  • Contribute to proposal strategies, interview preparation, and other key sales activities.
  • Pursue ongoing learning to deepen understanding of project delivery and the education market.
  • Lead clients, planning teams, and Hoffman staff through the established Hoffman facility planning and study process.
  • Support the development of planning materials, presentations, and communication tools.
  • Assist in the creation and evaluation of potential facility solutions.
  • Facilitate needs assessment and prioritization discussions.
  • Guide clients through final solution selection.
  • Collaborate with owner’s consultants to draft, review, and approve legal referendum language.
  • Lead the referendum information campaign, ensuring clarity, accuracy, and community engagement.
  • Coordinate all referendum-related events, outreach efforts, and communication activities.

Benefits

  • ESOP (Employee Stock Ownership Plan)
  • Salary plus commission
  • Self Funded Insurance plan
  • PTO
  • 401(k)

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What This Job Offers

Job Type

Full-time

Career Level

Director

Education Level

No Education Listed

Number of Employees

1-10 employees

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