Director of Education (EDU) Sales

Guidebook•Myrtle Point, OR

58d•$140,000 - $175,000•Remote

About The Position

We are looking for a strategic and results-oriented Director of Education (EDU) Sales to take the helm of an incredibly successful vertical here at Guidebook. This is a critical leadership role with a clear mission: to drive significant revenue growth within our new and existing higher education customer base. Our product market fit and brand recognition are extremely strong in the EDU space, and growth here is central to our future strategy. This is a hands-on, 'player-coach' role with initial heavy attention on playing. You will be responsible for the entire EDU revenue target. Your primary focus will be on direct selling, ruthlessly prioritizing and growing our key accounts, generating referrals, and closing new business opportunities. You will leverage a talented team of sales and customer success professionals, but your main priority will be on revenue generation. You will be the strategic leader for the EDU vertical, working closely with marketing to shape our go-to-market strategy and with product to ensure our solutions continue to dominate the market. If you are a builder who is passionate about the education sector and has a proven track record of exceeding sales targets, this is the role for you.

Requirements

You have 5+ years of sales experience and a deep understanding of complex sales cycles.
You have 2-3+ years of specific experience selling into the Higher Education market. You understand the unique challenges and opportunities within this vertical, and ideally carry forward existing relationships with potential buyers.
We believe you are much more likely to succeed if you've sold directly to Admissions and/or Student Affairs teams.
You are a revenue-driven leader. While direct management experience is not a strict prerequisite, you have a history of leading by example and motivating teams to hit ambitious targets.
You might currently hold a title like Sales Manager, Head of EDU Sales, Director of University Partnerships, or you might be a senior Account Executive ready to take the next step.
You are a strategic thinker who can analyze a portfolio, identify high-growth opportunities, and build a plan to capture them.
You thrive in a role where you can "own your own business," taking full responsibility for the success and growth of your vertical.
You have experience using Salesforce or another CRM to manage your pipeline and forecast accurately.
Ideally you would have experience selling Software-as-a-Service (SaaS).
Dive deep into our existing EDU customer portfolio to understand our strengths and identify the lowest-hanging fruit for immediate growth and getting us to our goals.
Develop and present a strategic plan for the EDU vertical, outlining your key priorities, go-to-market approach, targets and any additional resources needed.
Begin work partnering with our marketing team to build a robust event and demand generation plan tailored to the higher education market.
Build a significant pipeline of new business opportunities with Ideal Customer Profile (ICP) accounts.
Show tangible results and growing traction from a formalized customer referral program.
Be on track to meet or exceed your initial revenue targets.
Be on the road, meeting our largest accounts and prospects face to face on campus and at events.
Have successfully achieved your ambitious annual revenue targets for both new business and customer expansion.
Likely have proposed remodeled pricing and packaging to best serve our customers and maximize revenue for Guidebook.
Have built a repeatable playbook for new and existing business sales and customer success processes.
Be recognized as the go-to leader and expert for all things EDU at Guidebook, guiding the long-term strategy and growth of the vertical.

Nice To Haves

Ideally you would have experience selling Software-as-a-Service (SaaS).

Responsibilities

Direct selling, ruthlessly prioritizing and growing our key accounts, generating referrals, and closing new business opportunities.
Leverage a talented team of sales and customer success professionals
Strategic leader for the EDU vertical
Working closely with marketing to shape our go-to-market strategy
Working with product to ensure our solutions continue to dominate the market.