Director of Ecommerce

ThirdLove • San Francisco, CA

155d • $140,000 - $170,000

About The Position

We are looking for a data-driven Director of Ecommerce to lead our digital retail site. This role is responsible for our largest revenue channel and requires a blend of strategic leadership with hands-on ownership of our ecommerce platform, software and tools. Your team will be responsible for providing a personalized digital experience, including our customer service AI agent, that converts new and repeat customers and builds brand loyalty.

Requirements

• 9+ years of ecommerce or digital leadership, preferably in a retail or consumer goods environment.
• Thinks quickly, loves working on complex business problems and thrives in a dynamic, fast-paced and feedback-driven environment.
• Hands-on leader adept at zooming in and out from the strategic to the tactical and back again.
• Demonstrated strong business judgment and decision-making skills.
• Deep experience with ecommerce Shopify Plus and 3rd-party apps.
• Comfort operating within a Shopify ecosystem and collaborating with dev and tech partners.
• Strong analytical mindset with fluency in tools like Google Analytics, GA4, Looker, Tableau, or similar.
• Proven track record in using data to drive ecommerce growth and improve customer experience.
• Familiarity with APIs, integrations, and working with developers and technical teams.
• Excellent leadership, project management, and communication skills.

Responsibilities

• Lead ecommerce strategy and execution, including site performance, conversion, and merchandising, owning all aspects of the eCommerce P&L and driving optimization to meet financial targets of the eCommerce channel.
• Build and lead a high-performing team with a focus on both strategic growth and operational excellence.
• Collaborate with cross-functional teams to ensure a seamless customer experience, including merchandising, logistics, engineering, creative, and wholesale.
• Leverage data to drive decisions across digital marketing, merchandising, A/B testing, and customer journey improvements.
• Ensure clean and accurate ecommerce data pipelines for product, customer, and order information.
• Drive platform innovation and evaluate new tools or features to enhance scalability, automation, and personalization.
• Own and optimize the ecommerce tech stack (e.g. Shopify, returns and post purchase, reviews, personalization, integrations).
• Serve as primary liaison with external developers, analytics providers, and platform partners to maintain and improve the site experience.
• Oversee site security, compliance, and uptime in coordination with technical teams.
• Optimize all digital experiences including the Fitting Room and test new lifecycle programs (i.e. subscription) to create the best customer experience for both new and repeat customers.
• Create and implement ongoing organic and paid search strategies in partnership with our agency.
• Lead the change on AEO with chatbots.
• Manage, expand, and profitability grow the Amazon business.
• Develop a plan for an international growth strategy and test and learn.

Benefits

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees