Director of Distribution - Canada
About The Position
This is a foundational role supporting the growth of Samyang Canada, playing a key part in expanding our presence in the Canadian market. While this position is posted on the Samyang America careers page, the selected candidate will be employed by the Canadian entity and subject to applicable Canadian employment laws and benefits. Position Summary: We are looking for a Director of Distribution who will serve as the central leader responsible for building, professionalizing, and optimizing Samyang Canada’s indirect sales ecosystem. This includes distributors, brokers and potential new routes to market. The role is critical given Samyang’s focus on distributor-led execution across ethnic and emerging channels. The ideal candidate will develop scalable systems, strengthen partner performance, and expand distribution into new, high‑potential routes to market. They must combine commercial acumen, strong field execution capability, and deep distributor/broker expertise to drive sustainable, scalable growth.
Requirements
- 10+ years of experience in Distribution management, National Account management, or sales operations management
- Deep experience working with ethnic distributors in Canada.
- Familiarity with the SAMYANG brand or similar ethnic food brands
- Strong understanding of distributor and broker economics, incentives, and operating models.
- Hands-on, field-oriented, and commercially pragmatic approach to execution.
- Proven ability to manage multiple partners and deliver results in fast-paced environments.
- Willingness to travel within the territory as needed (40-50%)
Nice To Haves
- Familiarity growing brands within emerging and ethnic food channels.
- Strong negotiation, relationship management, and communication skills.
- Ability to build structure within fragmented ecosystems and improve execution consistency.
- Highly collaborative with the ability to influence cross-functionally.
- Strong problem‑solving skills and a proactive mindset.
- Experience managing teams
Responsibilities
- Manage and optimize performance across existing distributors, ensuring strong alignment, accountability, and execution.
- Identify, evaluate, and onboard new distribution partners and routes to market to expand within mainstream and emerging channels.
- Own potential broker relationships and set execution standards to ensure consistency across regions and customers.
- Develop and roll out trade plans, incentives, promotions, and field execution programs through distributor and broker networks.
- Lead new business development initiatives leveraging indirect channels to unlock incremental revenue.
- Build scalable processes, reporting frameworks, and performance management systems to professionalize Samyang’s Canadian route-to-market structure.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
