Director of Digital Marketing
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About The Position
The Director of Digital Marketing will lead and implement the company’s digital land strategy and seamlessly integrate customer interactions across digital platforms. This position will be responsible for oversight of marketing channels, new and emerging digital platforms, and marketing technologies. This role is responsible for showing clear ownership of digital marketing and marketing technologies, its ongoing success and contribution to organizational growth, focusing on our land business. This role contributes to company-wide growth in qualified leads and homes sales using inbound marketing, including but not limited to web development, website/landing page conversion and testing, search engine optimization (SEO), social media, online advertising, and email marketing. The individual can lead strategically, operationally, creatively, and analytically. The candidate will demonstrate a successful track record of delivering business growth and innovative digital solutions.
