Director of Digital Marketing
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About The Position
At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products. As a global leader in snowboarding, we're committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all. The Director of Digital Marketing will be responsible for leading digital retention and acquisition strategy globally as well as oversight of tactical execution across multiple channels, regions, and brands. This role is responsible for Paid Social, SEM, SEO, Email / SMS, display, Direct to Consumer (DTC) direct mail, and affiliate marketing. This role will also plug into the brand marketing team to ensure digital is part of an integrated marketing approach to the consumer / customer lifecycle that supports the brand overall.
