Director of Digital Marketing

Ivy Tech Community College•Indianapolis, IN

56d•$65,000 - $70,000

About The Position

At the direction of the Chancellor Ivy Tech-Indianapolis, this position is part of the Indianapolis Marketing and Communications team. The Director of Digital Marketing will take the lead in developing successful, long-term digital marketing strategies for our Indianapolis campus. They should possess in-depth marketing experience and a passion for digital technologies. They will work closely with different teams to ensure consistency through all digital marketing channels and with internal teams and agency partners to effectively and efficiently drive online conversions. They are responsible for producing creative video, photography, social media content, emails, and digital marketing strategies to engage the campus community, current and prospective students and their families, stakeholders across the service area, and the many audiences interested in the activities of Ivy Tech-Indianapolis. The Director of Digital Marketing should provide forward-thinking ideas and will oversee the management of the Indianapolis campus' website pages, social media (organic and paid), email campaigns, paid digital advertising, and blogs and events as they pertain to digital implementation.

Requirements

Proficiency in Microsoft Outlook, website content management systems, Search Engine Optimization (SEO), Google Analytics, email marketing platforms (e.g. MailChimp, Salesforce Marketing Cloud), social media management tools (e.g., Hootsuite), and working use of a project management software (e.g. Workzone).
Strong verbal and written communication, with a knowledge of editorial standards and Associated Press style.
Demonstrated ability to create compelling digital content with a focus on multimedia storytelling.
Experience managing multiple digital projects with tight deadlines in a fast-paced environment.
Ability to identify challenges, develop solutions, and adjust strategies for better results.
Ability to work collaboratively with diverse teams and inspire other communicators.
Associate or bachelor's degree in marketing, advertising, communications, or a related field.
3-5+ years of experience in digital marketing, including hands-on experience with web pages, email marketing, social media, video content, and digital advertising.

Nice To Haves

A strong understanding of higher education marketing trends and challenges.

Responsibilities

Develop and implement long-term digital marketing strategies that align with the campus's goals.
Set measurable KPIs for digital campaigns and continuously monitor and optimize performance.
Innovate and lead digital campaigns across multiple platforms (web, social media, email, video, etc.).
Manage paid and organic social media campaigns on platforms such as Facebook, Instagram, Snapchat, etc.
Create targeted, lifecycle-based marketing programs (lead generation, retention) for prospects and students.
Utilize digital tools such as SEO, Google Analytics, and social media management platforms like Hootsuite to drive performance.
In collaboration with the Director of Content Marketing, oversee the creation of digital content, including video, photography, social media posts, emails, and blogs, that engage current and prospective students and stakeholders.
Guide teams to produce engaging multimedia stories with a strong visual aesthetic, ensuring content is optimized for mobile and digital platforms.
Work collaboratively with marketing, IT, and other internal teams to ensure synchronization across all digital efforts.
Manage budgets for all digital marketing initiatives and track ROI to propose optimization strategies.
Lead or assist in the coordination of events, ensuring digital marketing strategies are incorporated.
Stay current with emerging digital trends, tools, and technologies to enhance marketing efforts and improve productivity.
Utilize tools like Salesforce Marketing Cloud to manage campaigns and automate processes.
Analyze digital marketing metrics to measure campaign success and adjust strategies accordingly.
Provide regular reports on digital metrics and campaign performance to stakeholders, identifying areas for improvement.
Potentially manage a future team member(s) and/or student interns.
Communicate effectively with internal and external stakeholders to address challenges and scope creep in projects.