DIRECTOR OF DIGITAL MARKETING

IVI America•Basking Ridge, NJ

43d•Remote

About The Position

The Director of Digital Marketing leads a centralized U.S. team to drive growth, engagement, and performance across all digital channels. This role unites technology, data, and storytelling to deliver measurable patient acquisition and elevate brand experience. With deep expertise in healthcare marketing, the Director ensures seamless integration and operational excellence across digital initiatives. In close partnership with Sales and Marketing Leadership and key organizational stakeholders, the Director drives professionalism, collaboration, and strategic alignment to advance IVI RMA North America’s mission and patient-first vision.

Requirements

10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role (healthcare or regulated industries strongly preferred).
Proven success driving digital lead generation, multi-channel campaigns, and marketing automation.
Expertise in SEO, SEM, social media advertising, CRM/marketing automation, analytics, and conversion optimization.
Deep understanding of Salesforce Marketing Cloud, Google Ads, Google Analytics, and related marketing technologies.
Strong analytical and communication skills; data-driven mindset with creative problem-solving ability.
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).

Responsibilities

Lead a high-performing digital marketing team responsible for demand generation, content, digital channels, and marketing operations.
Develop and execute a unified digital strategy that drives patient acquisition, retention, and brand trust across paid, organic, and email channels.
Oversee campaign planning, content creation, and funnel optimization through segmentation, retargeting, and A/B testing.
Direct SEO, SEM, social media, website, and CRO initiatives to maximize reach, engagement, and conversion.
Manage the marketing technology stack (CRM, automation, analytics) to ensure seamless integration, data accuracy, and HIPAA compliance.
Partner with cross-functional teams to align digital initiatives with clinical, operational, and business goals.
Establish KPIs, manage budgets, and deliver actionable insights and reporting to optimize performance and ROI.
Leads with urgency—demonstrating decisiveness, proactive anticipation, and a commitment to timely, effective execution.
Maintains focus through clear alignment with patient, brand, and institutional priorities, ensuring clarity in direction and outcomes.
Directs, mentors, and develops a high-performing digital marketing team, providing guidance, accountability, and opportunities for growth across specialized disciplines.
Hires, trains, and equips team members with the tools, resources, and feedback needed for professional excellence and continuous improvement.
Oversees team operations, including scheduling, timesheets, and compliance with company policies, health and safety standards, and labor regulations, ensuring consistency and accountability.