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The Director of Digital Marketing and Social Media serves as the primary strategist and implementer for all digital marketing and social media efforts at the Lake County Campus. This role supports institutional enrollment, student engagement, and brand awareness goals by developing and executing high-impact digital campaigns and maintaining a consistent online presence. While the position has no direct reports, it collaborates extensively with campus stakeholders and the System Office to align with statewide branding and communication priorities. This position serves as a member of the Chancellor's Extended Cabinet and the Campus Commencement Committee, contributing to broader strategic planning and event execution.