Director of Digital Marketing and Communication

Martz Bus•Wilkes Barre, PA

22h•Onsite

About The Position

On-site in Wilkes-Barre, PA Martz Bus is hiring a hands-on, data-driven Director of Digital Marketing & Communication to lead our digital strategy and accelerate revenue growth across all business lines — including NYC Line Run, Charters, and Tours. This is a high-impact leadership role reporting to the President that is focused on four priority areas: 1. Pay-Per-Click (PPC) Strategy & Budget Management 2. HubSpot Utilization & Automation 3. Social Media Strategy & Content 4. Internal Communication Management If you’re a digital marketing leader who thrives on measurable results, knows how to stretch a budget, and can translate data into action — this opportunity is for you.

Requirements

Demonstrated expertise managing PPC campaigns and digital advertising budgets.
Hands-on experience with HubSpot (CRM, automation, reporting, workflows).
Strong command of social media strategy, content development, and analytics.
Proven ability to develop data-driven campaigns that drive revenue.
Skilled communicator with experience managing internal messaging or organizational communication.
7–10+ years of digital marketing experience; transportation or service industry experience a plus, not required.
A self-starter with integrity, accountability, creativity, and a positive attitude.
Bachelor’s degree in Marketing, Communications, Business, or related field required
Minimum 10 years of progressive marketing experience with proven impact on revenue generation.
Demonstrated success developing and executing integrated marketing strategies.
Strong record of managing customer-facing campaigns, digital advertising, and brand initiatives.
Strategic thinker with creative problem-solving ability.
Highly organized; able to manage multiple high-impact projects simultaneously.

Nice To Haves

Transportation or service industry experience a plus, not required.
Experience building loyalty, membership, or subscription-based programs preferred.

Responsibilities

Lead all PPC strategy, execution, tracking, and budget management to maximize ROI.
Manage and optimize HubSpot for CRM, marketing automation, segmentation, and reporting.
Oversee all social media platforms (Facebook, Instagram, LinkedIn) with consistent brand voice and high engagement.
Direct internal communication strategy to support clarity, consistency, and culture across the organization.
Develop digital campaigns that generate qualified leads, improve conversions, and increase repeat usage.
Define and track KPIs across PPC, email, social, and web channels.
Manage external vendors supporting PPC, SEO/SEM, creative, and analytics.
Report performance insights and recommendations to executive leadership.