Director of Digital Data

HSP Direct•Ashburn, VA

16d

About The Position

OnPoint Data Strategy is seeking a Director of Digital Data to build, lead, and scale the firm’s digital fundraising operation. This role is responsible for owning email and SMS fundraising strategy, execution, and performance across internal partner clients and external customers. This is a leadership role focused on digital prospecting, fundraising execution, and operational excellence. The Director of Digital Data will establish systems, hire and manage talent, set performance standards, and ensure high-volume digital fundraising programs are executed accurately, efficiently, and profitably. The ideal candidate brings deep experience in conservative digital fundraising, understands the major players and platforms in the industry, and has successfully run large-scale email and text fundraising programs. This role requires both strategic thinking and hands-on execution. Success Profile – To be effective at this role you must be… Deeply experienced in conservative digital fundraising and digital prospecting Passionate about conservative causes and client missions Highly accountable with a strong sense of ownership Execution-oriented with an obsession for speed, accuracy, and results Data-driven and disciplined about testing and optimization Comfortable building teams, systems, and processes from the ground up Able to manage complexity and perform under tight deadlines A strong leader who sets clear expectations and holds people accountable Fluent in email and SMS fundraising platforms, vendors, and industry norms If this success profile does not describe you, please do not apply.

Requirements

5+ years of experience in conservative digital fundraising, digital prospecting, or political technology
Direct experience managing large-scale email and SMS fundraising programs
Experience leading teams or owning end-to-end digital fundraising execution
Strong understanding of digital fundraising platforms, compliance, and deliverability
Proven ability to manage multiple clients, deadlines, and priorities simultaneously
Excellent written and verbal communication skills
Strong organizational skills and attention to detail

Responsibilities

Build, lead, and scale OnPoint Data Strategy’s digital fundraising team
Own all email and SMS fundraising execution for internal clients
Execute digital fundraising programs and prospecting efforts for external clients
Develop and manage digital fundraising strategy, including offers, segmentation, cadence, and testing
Oversee send calendars, deployment workflows, QA, compliance, and deliverability
Establish operating procedures, documentation, and quality control standards
Hire, train, and manage email and SMS fundraising staff
Continuously test messaging, creative, timing, data inputs, and deployment strategies
Partner with data, brokerage, analytics, and client teams to maximize fundraising ROI
Monitor performance metrics and translate results into actionable improvements
Serve as the internal subject matter expert on digital fundraising trends and best practices