Director of Digital Content

Florida Southern College • Lakeland, FL

406d • Onsite

About The Position

The Director of Digital Content at Florida Southern College is responsible for developing and managing a comprehensive, user-centered content strategy aimed at enhancing the College's recruitment and enrollment efforts. This role emphasizes structuring digital content, storytelling, and ensuring a seamless user experience across various digital platforms. The ideal candidate will collaborate with departmental leadership and the communications team to engage prospective students and their families with clear and compelling content that aligns with the College's brand.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Media, UX/UI Design, or a related field.
• Minimum of 3 years of experience in content strategy, story writing, or digital marketing, with a demonstrated understanding of user experience design principles.
• Proven experience in information architecture and developing user-centered digital content.
• Familiarity with SEO best practices and content optimization techniques.
• Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other web analytics and marketing tools, and the ability to use data to inform content strategy.
• Excellent verbal and written communication skills, focusing on creating engaging, audience-centric content.

Responsibilities

• Lead the development and execution of a cohesive digital content strategy that supports recruitment and enrollment objectives.
• Collaborate with the web development team to ensure digital content is optimized for user experience, using data and insights to enhance navigation, accessibility, and engagement.
• Apply information architecture principles to organize content effectively on the College's website, ensuring prospective students can find information quickly and easily.
• Craft compelling, student-centered narratives that resonate with target audiences, including prospective students, parents, and guidance counselors.
• Work closely with the AVP for Communications to ensure messaging aligns with the College's mission and brand voice.
• Develop digital content that supports recruitment campaigns, including website pages, email campaigns/templates, digital ads, and other promotional items, as needed.
• Use UX/UI best practices to structure and design digital experiences that facilitate smooth user interactions, from discovery to application submission.
• Regularly analyze website performance, user engagement, and conversion data to refine and optimize content.
• Implement SEO strategies to improve search rankings and drive organic traffic to the College's website.
• Monitor content engagement metrics, web analytics, and user behavior data to improve content performance continuously.
• Conduct regular audits of digital content to ensure accuracy, relevance, and alignment with recruitment goals.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree